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Course content

MSc Services Innovation will provide you with in-depth knowledge and experience in services innovation and core supporting areas such as business models, business analytics and digital strategies.

Course outline

MSc Services Innovation will provide you with in-depth knowledge and experience in services innovation and core supporting areas such as business models, business analytics and digital strategies. You will develop the skills needed for the design and management of innovative business models, drawing on the latest research and industry-leading practice from the Advanced Services Group; the centre of excellence in research and practice on servitization and advanced services.

You will develop a knowledge and understanding of services innovation, through the study of business model innovation, business analytics, management consultancy, digital strategy and gamification. Informed by industry needs and current research, this course blends specific knowledge in services innovation and a range of professional skills. Methods of teaching include lectures and seminars. Most seminars will focus on problem-based learning or “learning by doing”.

Subject guide and modules

Core Modules:
-Applied Research
-Business Model Innovation
-Descriptive Business Analytics
-Digital Strategy for Advanced Services
-Effective Management Consultancy
-Servitization: From Sale to Service
-Gamification in Business Decisions
-Operations Excellence

This programme then concludes with a final dissertation project.

Learning, teaching and assessment

You will be assessed through a mixture of examinations and coursework. The taught element of the programme is then complemented by a substantial piece of research leading to the completion of a dissertation.

Career opportunities

Innovation through services is a growing trend in industry. This programme will prepare you to work for businesses entering into the services market.

Personal development

Modules taught on this MSc will enable you to develop a wide range of technical and transferable skills demanded by graduate employers in addition to knowledge and understanding of service delivery and innovation.

You will have the opportunity to learn through case studies, industry guest speakers, projects with industry partners. There is also a strong link with the Aston Centre for Servitization research and Practice as most of the teaching staff is actively engaged with the centre activities.

Visit the Services Innovation - MSc page on the Aston University website for more details!

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