The Master in Service Design is an international training programme – taught entirely in English – focused on a user-centred approach, and the development of service ideas from contextual research to prototyping.
The overall idea behind the Master stems from the awareness of the significant changes that have occurred in the development and delivery of services and products by companies and public-sector organizations, and the radical impact that these changes are producing on professional skills and corporate capabilities.
It is thus essential to train professionals who can build and manage new physical and virtual patterns of service experience and interaction.
The complexity of conceiving, developing, and delivering a service requires innovation culture, creative thinking, and cultural exchange.
In order to strengthen the student's abilities, the Master program relies on an educational model that merges the acquisition of broad and multifaceted methodological knowledge and a learning-by-doing approach through:
experimental projects with real companies coordinated by international academics and professionals