Full time September MA 1 year full time

About the course

Transform customer and citizen experiences.

Service Design is the application of human centred design methods to complex systems in order to create pragmatic and visionary services that improve and transform human experiences and outcomes.

The Service Design programme equips students with the tools to provide human insight, create and prototype new futures and an understanding of complex systems to become an effective changemaker in the modern world. You will develop your practice through exploration of service design theory, intellectual critique and experience of working in the real contexts of live projects.

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Entry Requirements

The Service Design MA programme takes students with and without a design background who show the right qualities and the intellectual ability and desire for creative innovation as demonstrated through your portfolio. You should have a BA, BSc or similar or minimum of five years professional experience.


Home (subsidised): £13,500*
Overseas and EU: £32,000*

* Total cost is based on the assumption that the programme is completed in the timeframe stated in the programme details. Additional study time may incur additional charges.

 Course Content

Where is Royal College of Art

Student Profile(s)

Judah Armani

Nationality: United Kingdom

Judah Armani set up award-winning social initiative InHouse Records while studying at the RCA. The record label operates in and out of UK prisons, with Her Majesty's Prison & Probation Service & The Ministry of Justice, to provide safer communities, less victims of crime and reduce re-offending. The scheme has been a resounding success, increasing positive behaviour within prisons where it operates by 428 per cent and with a re-offending rate amongst participants of less than 1 per cent. InHouse Records is part of Armani’s award winning design practice, which has an internationally recognised track record of creating positive impact in society.

"Without the RCA, without that time studying Service Design, I would not have created InHouse. Not only did I learn new skills, more importantly I learnt how to nurture and develop my practice. I learnt how to create a process, methodology, and the principles of my practice. The RCA became the oasis for me in what was a very long and tiring desert.

It wasn’t just Service Design – it was everything around the culture of the College. It was a place where curiosity was absolutely encouraged, without limit and without borders, that was a very appealing place to be.

I was very fortunate that I came to the RCA as a mature student. I was so grateful to be there; I was just hungry. I saw everything as an opportunity, and that’s what allowed me to springboard and create those meetings with the Ministry of Justice and others. With the RCA you’ve got a badge that opens doors."


Value of Scholarship(s)

Full tuition fee scholarship plus a living cost stipend of circa £12,000 per academic year.


International students only

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Value of Scholarship(s)

Up to 16 full fee scholarships to support students from underrepresented communities


UK status fee only

Value of Scholarship(s)



UK fee status only

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