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Overview

Service Design has become the new frontier for designers who want to make a difference at scale, and in so doing advance the discipline of design. The service sector represents almost 80 per cent of the advanced economies, and in recent years the role of design in transforming both public and private sector services has become widely recognised. The programme at the Royal College of Art is the leading specialist service design programme worldwide and with around 80 students and researchers and 10–12 live projects at any time, it’s almost certainly the largest dedicated service design studio globally.

Students emerging from the programme are finding immediate employment as service designers as industry and governments seek to transform their customer and citizen experience.

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