The Master of Design programme provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy that can be applied in a global context.
Service Design is a relatively new discipline that has emerged in the UK simultaneously with an increase in the service sector of the economy and the development of services which require innovative approaches to design, development and delivery in public, private and civil society organisations. Through the use of a specific set of methods and processes based on design thinking, Service Design aims to develop services that are useful and desirable for customers/stakeholders and profitable and efficient for the provider.
The course will provide you with the opportunity to develop and use design thinking as a device for modelling multi-faceted service experiences. In particular this requires the ability to design user research, to facilitate development workshops, and to project manage a process when initially outcomes are unknown. A detailed understanding of the management of design and innovation in service organisations is gained through case studies and project based learning. You are introduced to a range of concepts in Service Design such as co-design, user-driven innovation and social innovation. You are also encouraged to develop your own approaches and to respond to emerging industry practices.
You will benefit from staff research interests in methodology and in user experience design strategies. You may also have the opportunity to participate in one of Ravensbourne
’s regular industry development projects with a strong service design dimension.
Stage One: developing a knowledge base and new reference points - introduces the learner to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking in the global context and how it relates to Service Design. Emphasis is also placed on beginning to develop an innovation and leadership toolkit of skills and techniques.
- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Service Design
- Unit 3: Managing Design in a Global Society and Economy
Stage Two: putting new learning into a professional context - builds on the practical application of design thinking with a focus on innovation and industry oriented professional practice
Teaching and learning methods in this term are reflective of real world practices ensuring that participants are well versed in new service/product design methods, blueprinting, modelling, brand guardianship, consumer marketing and routes to market.
- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice
Stage Three: evaluating and advancing existing knowledge
- Unit 7: Major Project.
- To encourage a human centred approach to design.
- To demonstrate that real innovation comes from gaining a deep understanding of the interaction between service providers and end users, their wants needs, participation and potential for co-creation.
Programme Aims of the Master of Design
The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:
- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.
- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.
- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.
- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.
- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.
First or upper second class honours degree (or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject area. With an undergraduate degree course without experience or professional practice you must demonstrate a good knowledge of your chosen subject area. In order to be eligible for a course, you will need to be a competent speaker and writer of English. This also applies if you are from the European Union, or a country outside the EU. You will need a level of IELTS 6.5, with a minimum of 6.0 in each section.