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Service Design Innovation (MDes)


Course Description

The Master of Design programme provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy that can be applied in a global context.

Service Design is a relatively new discipline that has emerged in the UK simultaneously with an increase in the service sector of the economy and the development of services which require innovative approaches to design, development and delivery in public, private and civil society organisations. Through the use of a specific set of methods and processes based on design thinking, Service Design aims to develop services that are useful and desirable for customers/stakeholders and profitable and efficient for the provider.

The course will provide you with the opportunity to develop and use design thinking as a device for modelling multi-faceted service experiences. In particular this requires the ability to design user research, to facilitate development workshops, and to project manage a process when initially outcomes are unknown. A detailed understanding of the management of design and innovation in service organisations is gained through case studies and project based learning. You are introduced to a range of concepts in Service Design such as co-design, user-driven innovation and social innovation. You are also encouraged to develop your own approaches and to respond to emerging industry practices.

You will benefit from staff research interests in methodology and in user experience design strategies. You may also have the opportunity to participate in one of Ravensbourne’s regular industry development projects with a strong service design dimension.

Study units

Stage One: developing a knowledge base and new reference points - introduces the learner to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking in the global context and how it relates to Service Design. Emphasis is also placed on beginning to develop an innovation and leadership toolkit of skills and techniques.

- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Service Design
- Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context - builds on the practical application of design thinking with a focus on innovation and industry oriented professional practice

Teaching and learning methods in this term are reflective of real world practices ensuring that participants are well versed in new service/product design methods, blueprinting, modelling, brand guardianship, consumer marketing and routes to market.

- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

- Unit 7: Major Project.

Course aims:

- To encourage a human centred approach to design.
- To demonstrate that real innovation comes from gaining a deep understanding of the interaction between service providers and end users, their wants needs, participation and potential for co-creation.

Programme Aims of the Master of Design

The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:

- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.

- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.

- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.

- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.

- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.

Visit the Service Design Innovation (MDes) page on the Ravensbourne website for more details!

(Student Profile)

Richard McMurray

My career was as a project engineer in the construction industry; in such a competitive sector my company was increasingly asking me to propose new processes and innovations.

It was challenging to project manage and discover innovation - not least because I lacked the expertise and experience.

However, I found the area of business innovation and service improvement appealing and it was this that lead me to the MDes course at Ravensbourne.

I found the attitude here very open and refreshing - the Service Design course has allowed me to experiment and be challenging.

Service design is about finding what people’s needs are and designing for them, and the course has really enabled me to understand how to work, and communicate, with creative people and appreciate their perspectives.

Whilst on the course I have done an internship at Barclays with their innovation and customer experience team - it was a great experience, and is just one example of new networks and contacts I’ve made.

The future looks good, I’ve now got enough skills to be successful, and I’m confident I can operate at a higher level and make a valuable contribution to industry.


(Scholarship)

The Professor Baker Scholarship - Single Award

The Professor Robin Baker Scholarship is a merit-based award which is open to applicants to Ravensbourne’s postgraduate programmes.Professor Robin Baker was director of Ravensbourne from 1994 to 2015. In that time, he developed Ravensbourne’s pioneering strategic emphasis on the creative use of digital technology. Professor Baker‘s vision led to our relocation to our current building and transformation of Ravensbourne into the cutting edge and innovative specialist higher education institution we are today.The purpose of the Professor Robin Baker Scholarship is to:
- Encourage national and international applicants for Ravensbourne’s postgraduate courses with the greatest academic potential and creative talent
- Encourage excellent postgraduate work which demonstrates innovation and creativity in the use of technology
- To provide access to Ravensbourne’s innovative postgraduate courses to those who might otherwise find it financially challengingNormally, Ravensbourne will award either one full fee scholarship (up to £9000) or two part-time/half full time fee scholarships (up to £4500) annually depending on the range and calibre of applicants.- SelectionApplications for the scholarship will be evaluated and ranked by a selection panel consisting of:
- Head of Student Services (Chair)
- Two members of the postgraduate academic staff
- Head of International DevelopmentRanking will be on the basis of the evidence provided of the applicants’:
- Previous, and current academic or professional performance and future potential.
- Creativity and innovation in the application of technology
- Benefit to be derived from the course and ScholarshipAward of scholarship:
The successful applicant will be informed on 31 May 2016.

Value of Scholarship(s)

Up to £9000 (Full-time); up to £4500 (Part-time)

Eligibility

To be considered for the scholarship an applicant must be:
A Home or EU student who has applied for a place and been accepted on a full-time or part-time postgraduate course at Ravensboune between the 1 October and 1 June immediately prior to entry.
Or,
An international student who has applied for a place and been accepted on a full-time postgraduate course at Ravensbourne between the 1 October and 1 June immediately prior to entry.
Applicants should have confirmed acceptance of their place on the course in advance of applying for the scholarship or provide clear evidence of their intent to do so.

Application Procedure

Eligible candidates seeking consideration for the scholarship must submit an application via email to Student Services by Friday 29th April 2016.The application should take the form of a personal statement of no more than 300 words together with any additional evidence they may wish to supply (e.g. CVs, images, videos, hyperlinks, examples of creative work or academic references).This statement should supplement rather than replicate the personal statement submitted during the application process for the course. It should set out:- Further detail about the nature of their anticipated research during the course and its creativity, originality and innovativeness in terms of the application of technology.
- Further detail about how the applicant will benefit from the course and the additional support the applicant would gain from scholarship.Any additional information that the applicant believes would assist the selection panel in evaluating their application.

Further Information

http://www.ravensbourne.ac.uk/discover-ravensbourne/student-services/financial-support/postgraduate/


(Scholarship)

Postgraduate (Home/EU) scholarship - 10 Awards

Students beginning a postgraduate course at Ravensbourne are encouraged to apply for a postgraduate scholarship. Applications are welcome from Home & EU students. Qualifying students will need to have been offered and accepted, a place to study a postgraduate course at Ravensbourne.If you have been successful in obtaining a scholarship, Ravensbourne will communicate this to you. There are ten postgraduate (Home/EU) scholarships available worth £1,000 each, paid in two instalments of £500. Please note all applications must be emailed to [email protected] by Friday 29 April 2016. Final decisions will be communicated to the candidates via email on 31 May 2016.

Value of Scholarship(s)

£1,000

Eligibility

See the website

Application Procedure

Students should download and complete an application form and supporting statement demonstrating how this scholarship will positively contribute to their postgraduate progression.

Further Information

http://www.ravensbourne.ac.uk/discover-ravensbourne/student-services/financial-support/postgraduate/


(Scholarship)

Postgraduate (International) scholarship - 3 Awards

This scholarship is aimed at promoting postgraduate studies to students with the ability to make an exceptional contribution at Masters level. We invite applications from students with an outstanding portfolio, academic merit and dedication for high quality study in their chosen discipline area. We look for the articulation of how this scholarship will contribute to the applicant’s long-term career aims.There are three scholarships available worth £1,500 each, paid in two instalments.

Value of Scholarship(s)

£1,500

Eligibility

International students who:
- require a Tier 4 visa to study in the UK
- have received and accepted an offer at Ravensbourne
- have a UK bank account.

Application Procedure

Students should download and complete an application form demonstrating how this scholarship will positively contribute to their postgraduate progression. Alll applications must contain links to an online portfolio or CD-ROM / DVD, submitted separately. For more information, please contact Student Services.All applications must be emailed to [email protected] by Friday 29 April 2016. Final decisions will be communicated to the candidates via email on 31 May 2016.

Further Information

http://www.ravensbourne.ac.uk/discover-ravensbourne/student-services/financial-support/postgraduate/


(Scholarship)

Postgraduate Stationer’s bursary - 3 Awards

Ravensbourne is very grateful to The Stationers' Company for this generous bursary support of postgraduate students. There are three awards available worth £3,000 each.

Value of Scholarship(s)

£3,000

Eligibility

Applications are welcome from students resident in the UK who have been accepted to study a postgraduate programme focussed on the content and communications industries E.G. MA/MSc Interactive Digital Media. Please be advised that only students classified as, and, paying UK tuition fees will be considered.

Application Procedure

For more details of the criteria, application form and important dates, please visit the Stationer's Website. Application forms must be submitted to [email protected] by Friday, 27th May 2016. Ravensbourne panel of tutors will send its shortlisted applications by 6 June 2016. Final decisions will be communicated to the candidates in mid-July.

Further Information

http://www.ravensbourne.ac.uk/discover-ravensbourne/student-services/financial-support/postgraduate/


(Scholarship)

Chevening Scholarship - No. of awards TBC

Over 1,800 dynamic future leaders from all over the world, and from all professional backgrounds, have arrived in the UK to start a life-changing year studying and discovering the UK as a Chevening Scholar. This time next year, this really could be you, and the first step to being awarded a prestigious Chevening Scholarship is to apply.What are Chevening Scholarships?:
Chevening Scholarships are the UK government’s global scholarship programme, funded by the Foreign and Commonwealth Office (FCO) and partner organisations.Available in over 160 countries and territories, the scholarships are awarded to outstanding emerging leaders to pursue one-year Master’s degrees in any subject and at any UK university.Chevening Scholars have ambition and leadership potential, a strong academic background, and an excellent record of rising to prominent positions in their countries.There are over 44,000 Chevening Alumni around the world, together forming an influential and highly regarded global network.

Value of Scholarship(s)

See website

Eligibility

Chevening Scholarships are for talented people who have been identified as potential leaders across a wide range of fields, including politics, business, the media, civil society, religion, and academia.Applicants should be high calibre graduates with the personal, intellectual and interpersonal qualities necessary for leadership.

Application Procedure

Students should complete the on line appllcation form on the Chevening Website.

Further Information

http://www.ravensbourne.ac.uk/discover-ravensbourne/student-services/financial-support/postgraduate/



Entry Requirements

First or upper second class honours degree (or equivalent non-UK qualifications) in a relevant subject, or an equivalent professional qualification in a related subject area. With an undergraduate degree course without experience or professional practice you must demonstrate a good knowledge of your chosen subject area. In order to be eligible for a course, you will need to be a competent speaker and writer of English. This also applies if you are from the European Union, or a country outside the EU. You will need a level of IELTS 6.5, with a minimum of 6.0 in each section.

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