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Retailing is one of the largest sectors in the world economy. In some countries it is well established with large multinational companies constantly investing in customer-oriented marketing efforts to attract customer spending and loyalty. Marketing is an essential part of retailing.

This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction – and it deals with the learning and practical application of concepts essential for operating and marketing a retail business. It will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing.

You’ll learn from research-active, industry-experienced staff who have published innovative research into retail management and marketing issues. You’ll develop analytical skills essential for operating and marketing in the international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.

The opportunity to undertake a 30-week work placement in the sector will help prepare you for retail and marketing-related roles once you graduate and provide you with valuable skills and knowledge to improve your performance as an employee and a manager.

We have been offering courses in this subject since 1989, so we have a long and well-established reputation for teaching and research excellence. Our extensive network of alumni provides us with unrivalled contacts and opportunities in businesses across the retail and marketing sectors. 

The course is accredited by the Institute of Direct and Digital Marketing (IDM). There is an opportunity to obtain the IDM Certificate in Digital Marketing alongside your degree.


An exciting and valuable part of your studies with us is the opportunity to gain valuable experience through full-time paid industrial placements, for a minimum of 30 weeks. You will have the option to start your placement when the taught units of the course are finished, before you start your dissertation.


There is a demand for highly skilled professional retail managers and a Master’s degree is increasingly seen as the entry qualification to high-profile retail roles.

This course is well regarded in the industry for developing graduates with strong practical and analytical skills in related issues. Our history of offering courses in this subject has seen BU develop a long and well-established reputation for excellence. We have a large alumni base of around 700 retail graduates, which has helped to develop excellent contacts and opportunities through retail and marketing businesses.

Potential job roles

As a Retail Management & Marketing graduate, you will be prepared to undertake roles such as:

  • Digital Merchandiser
  • Retail Officer
  • Head of Marketing
  • Retail Marketing Manager

Visit the Retail Management and Marketing MSc page on the Bournemouth University website for more details!




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