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Course content

Within the travel and tourism industry, there is an increasing focus on the need to adopt responsible business practices that improve the quality of life for communities and conserve the environment and local cultures. This course helps meet the resulting demand for managers with the ability to implement responsible tourism strategies within marketing, operations and product development.

You will explore domestic and international tourism and you will understand that the principles of responsible tourism are as applicable to the Yorkshire Dales as they are to The Gambia. In addition to developing your subject knowledge, you will learn how to plan, implement and evaluate responsible tourism policies and practices.

This is the only responsible tourism course in the world certified by the UNWTO.TedQual programme established by the United Nations World Tourism Organization. It is taught by staff with first-hand experience in tourism management, research and consultancy, who will share their global expertise with you.

Research Excellence Framework 2014

Research Excellence Framework 2014: 59% of our research submitted was assessed as world leading or internationally excellent.

Course Benefits

To support your studies, you will be assigned a personal industry mentor. Our mentors are experienced tourism professionals and have all graduated from this masters course, so they understand your journey. Your mentor could assist you in a number of possible ways, including discussing career pursuits, giving advice on work placements, helping to improve your CV and providing tips on assignments, course material and work / life balance. We have over 20 mentors from areas as diverse as the Gambia Travel Foundation Programme, TUI UK & Ireland and VisitEngland, so we will attempt to match you with an appropriate mentor.

Our teaching is grounded in industry consultancy and research. The quality of our research is evident in the outstanding results achieved in the Research Assessment Exercise completed in 2014 in which Leeds Beckett came second in the country for sport and exercise science, leisure and tourism.

Staff teaching this course have played a leading role in the responsible tourism and hospitality movement through research and development work with the industry and government which enables our students to also play an important role in this sector. Lucy McCombes is a certified Travelife auditor and Dr Simon Woodward is chair of the ICOMOS-UK Cultural Tourism Committee and a Trustee of the Landscape Research Centre.

PG Cert

Modules

  • Responsible Tourism Theory & Practice
  • Tourism for Local Economic Development & Poverty Reduction
  • Natural Resource & Environmental Management
  • Communities, Culture & Heritage
  • Marketing Responsible Tourism
  • Ethical Tourism Business Management
  • Tourism Destination Management: Planning & Policy
  • Online Marketing - Strategies & Tools

PG Dip

Core modules

  • Responsible Tourism Theory & Practice (Core for part-time & distance learners only)

Option modules

  • Tourism for Local Economic Development & Poverty Reduction
  • Natural Resource & Environmental Management
  • Communities, Culture & Heritage
  • Marketing Responsible Tourism
  • Ethical Tourism Business Management
  • Tourism Destination Management: Planning & Policy
  • Online Marketing - Strategies & Tools

MSc

Core Modules

  • Responsible Tourism Theory & Practice (distance learning only)
  • Tourism Destination Management: Planning & Policy
  • Marketing Responsible Tourism
  • Communities, Culture & Heritage
  • Tourism for Local Economic Development & Poverty Reduction
  • Natural Resource & Environmental Management
  • Masters Research Methods
  • Masters Research Project

Option Modules

  • Ethical Tourism Business Management (full-time only)
  • Online Marketing: Strategies & Tools (full-time only)

Job Prospects

You will enhance your ability to operate effectively at a strategic level within conservation organisations and in both the public and private sectors, and you will have expertise and confidence to devise , implement and manage responsible tourism programmes. Graduates have gone on to work as sustainability and product managers for tour operators and have also taken senior managerial positions in government departments and with international non-governmental organisations.

  • Responsible Tourism Adviser
  • Sustainable Product Manager
  • Charity Development Consultant
  • Sustainable Destinations Manager

Visit the Responsible Tourism Management - MSc/PG Dip/PG Cert page on the Leeds Beckett University website for more details!

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