Housed within the Liverpool Business School, this MSc in Public Relations is designed for creative communicators, and is delivered by academics with relevant experience of working in the industry.
•Course available to study full time (1 year) and part time (2 years) •Enhanced career and promotion prospects •Taught by expert staff with experience of working in PR and the event management industry
Public Relations practice is relevant in every type of organisation; from small and medium sized enterprises to multi-national organisations operating in sectors as diverse as ‘not for profit’ to finance and retail. This new, integrated Masters programme focuses on how stakeholders can be persuaded to change their perceptions of a product or issue through public relations and effective event management. You will gain the skills and knowledge needed to work in the public relations and/or event management sectors, embracing corporate communications, internal communications, and the emerging discipline of online public relations which incorporates search engine optimisation and social media strategy development.
The programme will be delivered by an expert team of academics who have a broad range of practical and teaching experience in this field and are members of the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).
During the validation period, the programme team will be seeking professional accreditation from PRCA and CIPR so that the course's learning outcomes are closely matched to those of the industry’s key professional bodies.
What you will study on this degree
Please see guidance below on core and option modules for further information on what you will study.
This module provides you with an introduction to the PR world from a theoretical and practitioner perspective
Public Relations Planning and Strategy
You will develop a systematic understanding of the strategic planning process as applicable to a public relations campaign
Managing Business Research 1 / 2
This module will provide you with the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level
Digital Communication Management
You will explore digital communication technologies to understand the effects of technology (including social media) on the public relations function. The module aims to give students a framework for understanding and evaluating the digital landscape in respect of organisational communication and reputation
Digital Marketing in Context
During the course of this module you will develop a theoretical and practical understanding of current issues and trends in digital marketing
You will critically analyse the 'Media Agenda' and its impact on the PR professional. You will then research, develop and apply effective professional media management methods including press kits, features and press releases
You will plan and prepare a research project that applies managerial concepts and research techniques to a significant public relations related organisational issue or problem
The option modules you will study typically include:
You will develop a deep understanding of the management of an event in the light of good professional public relations practice
International Public Relations
The module aims to provide an international context to the practice and principles of Public Relations, through understanding theories of international relations and working in different cultures
Further guidance on modules
The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.