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Course content

Open to graduates holding degrees in any subject, this course assumes no prior knowledge of public relations (PR) and is suitable for UK, EU and international students wishing to progress their academic knowledge of PR. It is also suitable for those who do not have a degree but who possess relevant experience.

Combining a unique blend of academic and practical public relations skills, the course will enable you to develop a successful career in an incredibly dynamic sector. With a strong emphasis on application of knowledge to practice industry skills such as PR writing, media relations, digital communications and client management are underpinned by academic rigour focusing on PR strategy, campaign planning and PR specialisms.

You will have the opportunity to work with real clients, including individually creating a press pack for use by a client, in addition to working as part of an account team on a live PR project.

You will be able to network with professional PR practitioners and guest speakers, and have the option to undertake an internship to gain additional work experience. Completing the programme will enhance your career prospects, equipping you with the skills required by PR consultancies as well as private and public sector organisations.

Features and benefits of the course

  • This course is approved and accredited by the Chartered Institute of Public Relations and we are a partner university of the Public Relations Communications Association (PRCA). As a PR student at Manchester Met, you can gain FREE student membership of the PRCA whilst on the programme, with a range of benefits including access to professional conferences and training.
  • You will be taught in the internationally recognised multi award-winning Business School on our Manchester Campus. 
  • This programme will position you as a 'plus-two' candidate capable of rapid promotion through a strong portfolio of professional skills as well as academic theory.
  • Read our Man Met PR blog to find out about current activities on the course and students' views and experiences. 
  • Access to a strong network of PR practitioners who contribute to the programme as guest speakers.
  • Access to our PR network of practitioners and alumni on LinkedIn offering contacts, work experience and employment opportunities.
  • Access to our international alumni network of graduates working in public relations.
  • Please follow us on twitter: @MMUPR
  • Watch a student story video: Diana Boch, MSc Public Relations
  • Read a student story: Rebecca Ireland, MSc Public Relations

Adding value to your employability skills

Throughout your studies there is strong provision for employability and gaining graduate employment through our Careers and Employability Hub and a range of additional activites that include:

Work with external clients on live projects 

Employers require graduates who possess a range of skills and knowledge, including experience in the workplace. To ensure you develop into a work-ready graduate for the PR or communications industry, you will have the opportunity to work on two live projects: (i) you will work on Live Client Brief as part of an account team on a live PR project under the guidance of an academic tutor who is also an experienced PR manager; and (ii) within Media Relations, you will work with an external client to prepare a media pack containing original material for the media, including a press release, social media press release, Q&A, social media content and photography for distribution to target media, as well as devise a media relations strategy for your client. These live projects will enable you to develop practical PR skills to enhance your employability, as well as develop client management skills. You will be supported by an academic tutor who is also an experienced PR consultancy manager.

Behind-the-scenes business visits

As a Masters student of the Business School, you have the opportunity to participate in a number of free business visits that allow you to see behind the scenes of real companies and learn about how these businesses are structured and operate. The business visit programme varies each year, the following are indicative of the type of business visits that are available:

  • Manchester United Football Club – museum and stadium tour plus guest speaker on business operations
  • Robinson’s Brewery – tour of 175 year old family run brewery and guest speaker
  • BBC at MediaCityUK - tour of BBC studios at MediaCityUK with an insight into how TV broadcasting works.
  • Jaguar LandRover - tour of the LandRover factory including every stage of the assembly process to the finished product.

Professional development weeks

The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers. 

Consultancy dissertation 

The dissertation unit is your chance to undertake a consultancy dissertation, which could be based on a current or potential employer and aligned to your career goals in a specific sector, organisation or industry.

Expert guest lectures

A number of guest lectures take place each year with leading speakers from industry. The Business School shares extensive links with over 25 professional bodies including the Chartered Institute of Public Relations (CIPR) and the Public Relations Communications Association (PRCA). We invite speakers from various organisations onto campus as guest lecturers to share their knowledge with current Masters students, including practitioners from leading PR consultancies, senior in-house experts, digital specialists, journalists from local media including the BBC, and alumni now working in the PR or communications field.

Postgraduate internship programme

All Masters students at the Business School are encouraged to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.

A dedicated Placement and Project Coordinator will guide you through this process, by sourcing and advertising suitable roles throughout the year, offering 1-2-1 application advice, and supporting you to make speculative applications to source your own Internships.

Internships can be part-time or full-time but must fit around your scheduled classes.


Visit the Public Relations - MSc page on the Manchester Metropolitan University website for more details!

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