Open to graduates holding degrees in any subject, this course assumes no prior knowledge of public relations (PR) and is suitable for UK, EU and international students wishing to progress their academic knowledge of PR. It is also suitable for those who do not have a degree but who possess relevant experience.
Combining a unique blend of academic and practical public relations skills, the course will enable you to develop a successful career in an incredibly dynamic sector. With a strong emphasis on application of knowledge to practice industry skills such as PR writing, media relations, digital communications and client management are underpinned by academic rigour focusing on PR strategy, campaign planning and PR specialisms.
You will have the opportunity to work with real clients, including individually creating a press pack for use by a client, in addition to working as part of an account team on a live PR project.
You will be able to network with professional PR practitioners and guest speakers, and have the option to undertake an internship to gain additional work experience. Completing the programme will enhance your career prospects, equipping you with the skills required by PR consultancies as well as private and public sector organisations.
Postgraduate internship programme
Employers look favourably on candidates who can demonstrate relevant and practical work experience. All Masters students at the Business School are encouraged to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.
The Postgraduate Internship Programme is an optional unit which allows you to gain up to fourteen weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript.
A dedicated Placement and Project Coordinator will guide you through this process, by sourcing and advertising suitable roles throughout the year, offering 1-2-1 application advice, and supporting you to make speculative applications to source your own Internships.
Internships can be part-time or full-time but must fit around your scheduled classes.
About the Course
Our postgraduate programmes aim to combine academic knowledge from leading research in the area with the professional skills that employers are seeking. The Faculty is home to the Centre for Business and Society, which brings together a number of synergistic research centres and knowledge clusters and our doctoral school of PhD researchers who work with teaching staff on the design of the programme. This includes the Creative Industries and Digital Economies Knowledge Clusters, which bring together the latest thinking and research in the communications, creative and digital media industries. During your studies, you will have the opportunity to participate in: Industry visits to real companies Short term internships with local employers Live business projects for real clients A live consultancy project for your final dissertation Teaching staff on this programme are from the Department of Marketing, Operations and Digital Business and combine a rich mix of industry experienced and research active academic staff.
All the units on this programme are assessed by group or individual coursework, either long-term or time-constrained.
Wherever possible, the assessments have been designed to demonstrate practical skills as well as academic ability and to result in work which builds a portfolio which can be used for job interviews.
Normally a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will consider your application if you have significant, relevant experience or degree equivalent professional qualifications.
27 July 2017
Recipient: Manchester Metropolitan University
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