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Course content

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.

The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR.

Course content

The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time).

There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises.

Modules

The following modules are indicative of what you will study on this course.

Core modules
-CONTEMPORARY THEORY AND ISSUES IN PR
-DISSERTATION RESEARCH SKILLS
-PLANNING AND MANAGING A PR CAMPAIGN
-PUBLIC RELATIONS AND THE MEDIA
-UNDERSTANDING PUBLIC RELATIONS

Optional modules - The option modules are taught by leading practitioners and allow you to develop your interest in specialist sectors within the PR industry. You choose two option modules.
-ADVERTISING PLANNING AND STRATEGY
-BRAND MANAGEMENT AND COMMUNICATIONS
-CAMPAIGNING FOR SOCIAL CHANGE
-CORPORATE COMMUNICATIONS
-FASHION PR
-ONLINE PR
-POLITICAL COMMUNICATIONS AND PUBLIC AFFAIRS

Associated careers

This course is particularly relevant if you want to start, or to progress, a career in public relations or one that involves communications with either internal or external stakeholders.

Visit the Public Relations MA page on the University of Westminster website for more details!

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