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This course allows you to develop a deep understanding and flair for PR. You'll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional.

  • Develop the creative, theoretical and technical skills required for a successful PR career
  • Explore communication theory, practice and research through wide-ranging learning methods
  • Learn how the industry works - build relationships and develop reputations with real-life briefs
  • Attain excellent, sought-after PR credentials on a CIPR and PRCA-accredited course
  • Benefit from the tutelage of PR specialists and attend masterclasses from industry insiders

How you learn

The course is focused on the real-world application of PR and communication theory. You'll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisation's reputation. You'll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere.

You learn through:

  • practical projects
  • lectures and seminars
  • commercial opportunities with real-world clients
  • critical thinking and group work skills
  • employability workshops
  • guest speakers and masterclasses
  • webinars with industry specialists
  • development of your online showreel

Applied learning

Throughout the course you'll work with real clients on practice-based projects, allowing you the real-world experience that is so central to the PR industry.

A number of industry days and events (Grad Talk, Pathways) are held on campus enabling you to network with and attend talks and workshops run by creative media industry professionals and organisations. These activities give a window to the world of work and opportunities that lie ahead.

Future careers

This course prepares you for a career in:

  • public and private sector organisations
  • PR agencies
  • charities
  • pressure groups
  • voluntary sector.organisations

This course benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.

You gain automatic free student membership of the PRCA and all the benefits that come with it, including exclusive access to work placements, internships, graduate schemes and entry level jobs, free online training and free access to the industry recognised PRCA Online Certificate.

Accreditation

This course is recognised by the Chartered Institute of Public Relations(CIPR).

When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to the members area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry.

Where will I study?

You study at City Campus.

City Campus is located in the heart of Sheffield, within minutes of the train and bus stations.

City Campus map

Adsetts Library is located on our City Campus. It's open 24 hours a day, every day.

Learn more

Modules

The modules for 2019/20 may vary to those given below, which are for academic year 2018/19

Compulsory modules:

  • Corporate Communications - 15 credits - Coursework 
  • Dissertation (Pr) - 60 credits - Coursework 
  • Pr - Essential History And Theory - 15 credits - Coursework 
  • Pr For Issues And Crisis Management - 15 credits - Coursework 
  • Practical Pr And Professional Experience - 15 credits - Coursework 
  • Researching Communications 1 - 15 credits - Coursework 
  • Researching Communications 2 - 15 credits - Coursework 

Elective modules:

  • English For Academic Purposes - 20 credits - Coursework 
  • Media Law And Regulation 1 - 15 credits - Coursework/Exam 
  • Online Journalism - 15 credits - Coursework 
  • Pr: Politics And Lobbying - 15 credits - Coursework 
  • Writing For The Media - 15 credits - Coursework 

How do I apply?

You apply for this course via our online application form.

Apply


Visit the Public Relations (MA) page on the Sheffield Hallam University website for more details!

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