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Course content

Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course.

The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in the digital age.

You will be paired with an experienced mentor from industry, who will offer valuable advice on your future career and the latest developments in the field. You will also take on a live public relations consultancy project for a client.

You will have the option to undertake a work placement module in your second semester. 

Research Excellence Framework 2014

Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Course Benefits

Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.

The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.

Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.

Core Modules

  • Digital Communication Management
  • Dissertation
  • Corporate Communication in an Intercultural Context
  • Public Relations Skills
  • Strategic Communication Planning & Management
  • Communications Audit

Option modules

  • Marketing Communications Strategy
  • Work Placement
  • International Marketing - Emerging Markets
  • Global Business Environment

Job prospects

With guidance from your mentor and backed by the experiences gleaned from your work placement and consultancy project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication.

  • Digital communications manager
  • Public relations manager
  • Press officer
  • Social media manager

Visit the Public Relations & Strategic Communication - MA page on the Leeds Beckett University website for more details!




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