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Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course.

The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in the digital age.

You will be paired with an experienced mentor from industry, who will offer valuable advice on your future career and the latest developments in the field. You will also take on a live public relations consultancy project for a client.

You will have the option to undertake a work placement module in your second semester. 

Research Excellence Framework 2014

Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Visit the Business Website.

CAREERS

With guidance from your mentor and backed by the experiences gleaned from your work placement and consultancy project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication.

  • Digital communications manager
  • Public relations manager
  • Press officer
  • Social media manager

Core Modules

  • Digital Communication Management
  • Dissertation
  • Corporate Communication in an Intercultural Context
  • Strategic Communication Planning & Management
  • Public Relations Skills
  • Communications Audit

Option modules

  • International Marketing - Emerging Markets
  • Work Placement
  • Marketing Communications Strategy
  • Global Business Environment

Additional information

For further information on financing your studies or information about whether you may qualify for one of our bursaries and scholarships, follow the links below:

Financing your studies

Useful Links


Visit the Public Relations & Strategic Communication MA page on the Leeds Beckett University website for more details!

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