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Course content

An innovative, online part-time course, it is specifically designed for busy PR professionals who want to enhance their professional development, complement their PR experience by adding an academic discipline to their practical experience or launching a new career in the creative PR sector.

Highly experienced tutors and industry professionals who are able to draw upon their substantial experience in PR teach on this programme.

You will gain the latest academic knowledge in PR strategy, campaign planning and digital techniques, investigate corporate reputation management, media law, media management and leadership in PR practice.

Studying two units a year, supported by dedicated tutors and fellow practitioners, you will regularly meet online. As each session is recorded, you have the flexibility to access material at your convenience.

The course will allow you to gain a senior practitioner view of current management and leadership practice in public relations, as well as the ability to plan and execute campaigns using digital techniques. Experienced professionals whose initial qualifications pre-date the development of digital communications, or who are seeking to progress to a more strategic PR management role will find it equally valuable, and it will also suit journalists or marketers seeking a career change qualification.

Integral Foundation Days introduce each unit and additional support days are provided to assist learning and assessments. Online applied assessments can also benefit your career or organisation. Excellent networking opportunities are available with like-minded PR professionals and academics.

About the Course

Units on the programme will cover the following themes:
Unit 1 - Public Relations Theory and Strategy
Unit 2 - Strategy and Planning for Digital and Social Media Communications
Unit 3 - Corporate Reputation and Media Management
Unit 4 - Leadership and Management in Public Relations
Unit 5 - Research Project or Dissertation

Visit the Public Relations and Media Management - MSc/PGDip/PGCert page on the Manchester Metropolitan University website for more details!





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