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Course content

This innovative online, part-time course is designed for PR professionals who want to progress and continue their professional development by adding an academic discipline to their practical experience, or those looking to move into PR.

As well as an underpinning in PR theory and strategy, the course explores public relations campaign planning skills using the latest digital and social media techniques.

Teaching is online, using interactive weekly webinars and can be undertaken at home or the workplace, from anywhere in the world. You are supported by tutors and classmates that you meet regularly online in a virtual classroom. Each session will be recorded, allowing you to access the material at a later stage.

Integral Foundation Days, held at the Business School, introduce each unit and additional support days are provided to assist learning and assessment.

Experienced professionals whose qualifications pre-date digital communications, or who are seeking to progress to a more strategic PR role will find this course equally valuable. It will also suit journalists, marketers or other professionals seeking a career change qualification.

Features and Benefits

  • The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in public relations. 
  • Applicants who already hold a CIPR Diploma in Public Relations are eligible to gain 50% of this programme (one unit), which means they can complete the qualification in a shorter amount of time. 
  • This is an innovative online, interactive and part-time course which has been specifically designed for busy PR professionals to study alongside their working lives or for those wanting to move into the public relations industry.
  • You can study this course from anywhere in the UK or overseas, from your own home or office environment.
  • Units are delivered using a unique blend of webinars and web-based learning platforms.
  • Each unit will include regular contact with tutors and fellow students plus an Assignment Support Session to help you prepare for the assessments. 
  • You will take part in live webinars with tutors and fellow students, bringing a virtual classroom to your own home or office.
  • Each session will be recorded, allowing you the opportunity to access the material at a later stage, and as frequently as you require.
  • The course will help position you as a 'plus-two' candidate capable of rapid promotion through a strong portfolio of professional skills as well as academic theory.
  • PR Blog - read our PR blog to find out more about some of the activities on current public relations courses at Manchester Met.
  • Access to a strong network of professional mentors and guest speakers.
  • Access to our Manchester Met PR network of practitioners and alumni on LinkedIn at: http://linkd.in/MMUPR offering contacts, work experience and employment opportunities.
  • Access to our international alumni network of graduates working in public relations.
  • Access to our dedicated course Facebook page which as a closed group enables you to interact with fellow students and enhance your professional network by connecting with experienced PR and communications academics and practitioners from the UK and around the world. 

Visit the Public Relations and Digital Communications - PGCert page on the Manchester Metropolitan University website for more details!

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