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Our Master's degree is recognised by the Chartered Institute of Public Relations (CIPR), the UK's professional body in PR. This helps you to demonstrate that you have industry-standard skills, improving your career prospects.

Guest experts

Based in London, home to world-leading PR agencies including Edelman, Ogilvy and Weber Shandwick, you will benefit from the experience of PR practitioners acting as guest and visiting lecturers. Our academics have close links with industry at home and abroad.

Course structure

You will learn how to help organisations communicate, build stronger relationships and engage with increasingly demanding stakeholders. 

This public relations degree has been developed in partnership with the PR industry to provide you with key courses relevant to PR practice. You will have the opportunity to pick from a range of optional courses which will provide you with specific sector knowledge. 

You will gain the practical and theoretical skills, required for this increasingly influential management discipline. The ethical dimensions of the role and practice of PR provide an important framework to this programme.

We will provide you with insights into recent developments and challenges for the profession. These include the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on PR theory and practice. 

Rankings

Our marketing subjects are ranked:

  • Top 10 for student satisfaction in London (Complete University Guide 2018)
  • Top 5 in London overall (Complete University Guide 2018).

Outcomes

This degree aims to:

  • Develop your understanding and critical reflection about the role and processes of public relations in organisations and society
  • Engage with topics and issues about public relations, and demonstrate leadership and thoughtful reflection in discussions and group work
  • Develop practical skills for PR planning and implementation, reflective skills and scholarship 
  • Gain understanding of the role and agendas which develop from PR as a strategic management discipline.

What you will study

Students are required to study the following compulsory modules.

Careers

Graduates from this degree have gained positions within PR consultancies, the public sector, NGOs and charities, and companies serving a range of sectors including consumer, technology, financial, political and corporate PR.


Visit the Public Relations and Corporate Communications MA page on the University of Greenwich website for more details!

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