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Course content

Professional accreditation

Our Master's degree is recognised by the Chartered Institute of Public Relations (CIPR), the UK's professional body in PR. This helps you demonstrate that you have industry-standard skills, improving your career prospects.

Guest experts

Based in London, home to world-leading PR agencies including Edelman, Ogilvy and Weber Shandwick, you will benefit from the experience of PR practitioners acting as guest and visiting lecturers. Our academics have close links with industry at home and abroad.

Course structure

You will learn how to help organisations communicate, build stronger relationships and engage with increasingly demanding stakeholders. 

This public relations degree has been developed in partnership with the PR industry to provide you with key courses relevant to PR practice. You will have the opportunity to pick from a range of optional courses which will provide you with specific sector knowledge. 

You will gain the practical and theoretical skills, required for this increasingly influential management discipline. The ethical dimensions of the role and practice of PR provide an important framework to this programme.

We will provide you with insights into recent developments and challenges for the profession. These include the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on PR theory and practice. 

Rankings

Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

  • Develop your understanding and critical reflection about the role and processes of public relations in organisations and society
  • Engage with topics and issues about public relations, and demonstrate leadership and thoughtful reflection in discussions and group work
  • Develop practical skills for PR planning and implementation, reflective skills and scholarship 
  • Gain understanding of the role and agendas which develop from PR as a strategic management discipline.

What you'll study

Full-time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 30 credits from this list of options.

Part-time

Year 1

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Year 2

Students are required to study the following compulsory courses.

Students are required to choose 15 credits from this list of options.

Assessment

You will be assessed through written assignments, group and individual presentations and a dissertation. You will get the opportunity to explore communications across different forms of media, including writing blogs and communicating through other forms of media such as Twitter.

Professional recognition

This programme is recognised by the Chartered Institute of Public Relations (CIPR). Successful graduates are eligible for the CIPR Advanced Certificate in Public Relations.

Careers

Graduates from this degree have gained positions within PR consultancies, the public sector, NGOs and charities, and companies serving a range of sectors including consumer, technology, financial, political and corporate PR.

Employability

You can reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards, which shows its dedication to actively support your career development.

Extracurricular activities

We encourage you to join student societies such as the PR Fraternity Society, which organises events and networking opportunities. They invite a range of high-profile speakers such as Nicky Campbell, BBC presenter, to offer career advice and talk about communications in various industries.


Visit the Public Relations and Corporate Communications, MA page on the University of Greenwich website for more details!

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