• University of Southampton Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Jacobs University Bremen gGmbH Featured Masters Courses
  • University of Edinburgh Featured Masters Courses
  • Goldsmiths, University of London Featured Masters Courses
  • Anglia Ruskin University Featured Masters Courses
  • Swansea University Featured Masters Courses
  • Ross University School of Veterinary Medicine Featured Masters Courses
University of Manchester Featured Masters Courses
Queen’s University Belfast Featured Masters Courses
Barcelona Technology school Featured Masters Courses
Imperial College London Featured Masters Courses
University of Cambridge Featured Masters Courses
  • Study Type

    Full time & Part time available

  • Subject Areas

    Business & Management

    Psychology

  • Start Date

    October

  • Course Duration

    12 months full-time, 24 months part-time

  • Course Type

    MSc

  • Course Fees

    £8,000 per year (UK/EU), £18,900 per year (Overseas)

  • Last Updated

    22 May 2017

Course content

Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour.

The ambition of this unique course is to provide an interface between theory and practice, understanding and skills, by giving a thorough grounding in the psychology underpinning persuasion in the context of how it is applied - and how it might be applied more radically - in the communications industry.

The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around: outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising, perspectives and contributions from both relevant academic researchers and seasoned advertising practitioners, original commercially-oriented research in groups, and hands-on experience within an optional commercial/third sector work placement.

This course is designed for graduates who come from a wide range of disciplines and plan to pursue a career in advertising or communications, or who wish to refresh their skills or shift focus to a more planning-based trajectory. It is also suitable for those who wish to undertake further research into the psychology of advertising and related fields at PhD level.

Modules
Compulsory modules:
• Advanced Advertising Theory
• Analysing and Interpreting Data
• Conducting and Presenting Psychological Research
• Practical Advertising Research and Planning
• Psychological Aspects of Advertising
• Research Dissertation

Optional modules (choose from the following):
• Analysing Talk and Text
• Decision Making
• Social Psychology

Visit the Psychology of Advertising page on the Lancaster University website for more details!

Loading...

Loading...

Loading...

Loading...

Loading...


Enquire About This Course

Recipient: Lancaster University

Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.

Your enquiry has been emailed successfully




Cookie Policy    X