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Course content

This exciting new degree offers you the opportunity to study public relations, advertising and marketing from media, cultural and sociological perspectives; exploring the inter-relations between promotional professions, the media and society- http://www.gold.ac.uk/pg/ma-promotional-media/

This is not a business studies-style MA; instead you'll take a rigorous, academic approach to promotional media and the uses of media in contemporary campaigns.

The core modules include two full modules and two half-modules taught in the Department of Media and Communications. These modules will explore public relations, advertising and marketing as inter-related professional disciplines, drawing on theoretical and professional debates. They will also offer introductions to media and cultural theory at the overlaps between the promotional professions, media and society.

The syllabus combines wider social theory with practical considerations and current issues. In addition, you may choose 30 further credits of options from a wide range of theoretical and practice-based modules within the department or elsewhere within Goldsmiths.

Vocational elements

The programme also offers vocational elements, so you'll have the opportunity to benefit from interaction with industry professionals and talks from visiting speakers.

You may take practice-based options in, for example:

media futures
online journalism
social media campaigning
campaign skills
media law and ethics
design methods
processes for innovation
Find out more about the Media and Communications and Skillset Media Academy.

Contact the department

If you have specific questions about the degree, contact Dr Anamik Saha.

Modules & Structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Promotional Media I- 30 credits
Promotional Media II- 30 credits
Promotional Culture- 30 credits and 15 credits


The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.


The programme equips you with the skills necessary to pursue a wide range of careers related to public relations, advertising and marketing; and across the media industries.

Regular seminars, together with exposure to vocational options, will enable you to gain an understanding of how your degree can be used in a professional context. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.


The programme helps you to develop a high-level understanding of contemporary promotional communications and media techniques and their social, organisational, economic and political contexts.

You'll be encouraged to develop your critical reasoning and writing skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. assessments are designed to ensure that you are able to apply these skills in practical ways.


Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

Visit the Promotional Media: Public Relations, Advertising & Marketing (MA) page on the Goldsmiths, University of London website for more details!






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Recipient: Goldsmiths, University of London

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