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Promotional Media: Public Relations, Advertising & Marketing - MA


Goldsmiths, University of London Department of Media, Communications and Cultural Studies

Full time & Part time See Course MA 1 year full-time; 2 years part-time

About the course

From analysing the theories of intellectual heavyweights such as Bourdieu and Lacan, to unpicking a global campaign, this MA explores the hinterland between the big three promotional professions, the media, and society.

Public relations, advertising, and marketing roles are converging. This MA isn’t about studying ads or press coverage, but about becoming a professional who can understand the dynamics of power that exist between these professions, and critically intervene in today’s media landscape. 

At its core, this masters looks at how you can better serve society by improving communications across the promotional disciplines, and how public relations (PR), advertising, and marketing professionals can best develop within a challenging media world. You’ll learn how to reflect on

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Entry Requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject.

You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.


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Scholarships

Fee waivers for MA programmes

Goldsmiths Masters Scholarships

The Goldsmiths' Company Postgraduate Bursaries

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