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This course will provide you with an in-depth understanding of the promotional media and communications industries and their role in social, cultural and economic life. You’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political communication.
Promotion has become a fundamental activity in modern society. From the marketing of goods and products to raising funds for a local hospice, promotional culture is everywhere, and spans across distinctive yet intertwined areas such as public relations, marketing communication, advertising, branding and others.
But how does promotional communication shape the way we understand the world? Rather than learning promotional communication practices, you’ll critically
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A bachelor degree with a 2:1 (hons) in a social sciences or humanities subject. Relevant professional experience will also be considered.
Applications based on degrees in other subjects may be considered on an individual basis by the programme leader. If you do not have a degree in social sciences or humanities, we may request a personal statement explaining why you should be offered a place on this course.
"I was drawn to the School of Media and Communication because I knew it had a reputation for being one of the best in the country. The School provides excellent facilities for its Masters students, like its dedicated postgraduate room, and there are also a wide-range of interesting modules to choose from taught by internationally renowned scholars."
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