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Overview

This course will provide you with an in-depth understanding of the promotional media and communications industries and their role in social, cultural and economic life. You’ll closely examine the social impacts of promotional communication on areas as diverse as journalism, the music industry and political communication.

Promotion has become a fundamental activity in modern society. From the marketing of goods and products to raising funds for a local hospice, promotional culture is everywhere, and spans across distinctive yet intertwined areas such as public relations, marketing communication, advertising, branding and others.

But how does promotional communication shape the way we understand the world? Rather than learning promotional communication practices, you’ll critically analyse them and their influence within society from different perspectives.

Throughout the course, you’ll critically examine the ethics of those who play a role in shaping the culture of promotion activities such as PR, marketing communication and branding.

Course content

This course develops your ability to critically analyse promotional media by examining different promotional practices, and evaluating impacts and implications for individuals, organisations and societies.

You’ll be introduced to key theoretical perspectives and debates regarding promotional culture, consumerism and the media, and you’ll explore local, national and global contexts.

You’ll have the opportunity to tailor the course to suit your interests by choosing optional modules.

Throughout the year, you’ll also be preparing for your dissertation through the Dissertation and Research Methods module. Your dissertation is a major independent research project on a topic of your choice, which you submit at the end of the year.

If you choose to study part-time, you’ll complete the MA over two years, instead of one, taking fewer modules each year.

Modules

Compulsory modules

  • Promotional Media, Culture and Society
  • Dissertation and Research Methods
  • The Cultural History of Promotional Communication

Optional modules (selection of typical options shown below)

Learning and teaching

MA modules will use a range of teaching and learning methods including lectures, group learning and project work, seminars, tutorials and workshops. Independent study is also crucial to this degree, as an opportunity to deepen your knowledge of the subjects introduced in lectures and seminars, and to develop your skills in analysis and research. You should anticipate spending at least 20 hours per week on independent study associated with your modules.

Assessment

Assessment methods may vary depending on the modules you choose. They’re likely to include essays, case analyses, group projects and reports. Optional modules may even use literature reviews, campaign reports or even video and photography projects.

Applying, fees and funding

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.

Improve your English

International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

To find out more, read Language for Communication and Society (6 weeks) and Language for Social Science and Arts: Communication and Society (10 weeks).

How to apply

APPLY (FULL TIME) 

APPLY (PART TIME) 

Documents and information you need

  • Your degree certificate and transcripts, or a partial transcript if you’re still studying
  • Your most recent CV
  • If English is not your first language, you’ll need to provide evidence of your English language qualifications.

Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Fees

For fees information for taught postgraduate students, read Masters fees.

Part-time fees are normally calculated based on the number of credits you study in a year compared to the equivalent full-time course. For example, if you study half the course credits in a year, you will pay half the full-time course fees for that year.

Scholarships and financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There may be help for students in the form of loans and non-repayable grants from the University and from the government. Find out more at Masters funding overview.

Tuition Fee Scholarships

The School of Media and Communication offers three tuition fee scholarships to UK/EU students, each worth the full tuition fees. We also offer three tuition fee scholarships to international students, each worth half the tuition fees.

To see all our scholarship and funding opportunities, visit the School of Media and Communication scholarships page.

Career opportunities

This is not a practical training course, but it gives you a real insight into the construction, influence and impact of promotional media in a range of contexts.

You’ll be well prepared for a career in promotional media in a wide range of sectors, working in-house for large or small organisations or in an agency context. There are also opportunities for promotional media professionals in specialist sectors such as finance or the non-profit sector.


Visit the Promotional Media MA page on the University of Leeds website for more details!

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