• Birmingham City University Featured Masters Courses
  • Aberystwyth University Featured Masters Courses
  • University of Bristol Featured Masters Courses
  • Jacobs University Bremen gGmbH Featured Masters Courses
  • University of Surrey Featured Masters Courses
  • Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • Northumbria University Featured Masters Courses
  • University of Derby Online Learning Featured Masters Courses
University of Nottingham in China Featured Masters Courses
Queen Mary University of London Featured Masters Courses
Staffordshire University Featured Masters Courses
Vlerick Business School Featured Masters Courses
University of the West of England, Bristol Featured Masters Courses
  • Study Type

    Part time available

  • Subject Areas

    Business & Management

  • Start Date

    October

  • Course Duration

    4 semesters

  • Course Type

    MBA

  • Course Fees

    EUR 33,000 (excluding expenses for travelling and accomodation)

  • Last Updated

    16 February 2018

Course content

Schumpeter for the 21st century

Conducting business in an entrepreneurial way and having the capacity for innovation are the most important competitive factors in many business sectors today. To this end, the Austrian-born economist, Joseph Schumpeter, created the term "creative destruction": The stronger incessantly pushes the weaker. The existing economic structure is altered through innovation. Companies failing to rise to this challenge disappear from the market place. However, anyone determining the rules of the game as an innovator, not only generates wealth and social benefits, but may also achieve a temporary monopoly profit.

Innovations are not just the rare, trailblazing "break-throughs". Value is alos generated from companies by creative product improvements, altered processes, new markets and more intelligent organizational syltes. Entrepreneurial opportunities are constantly arising in technologies and markets, and many ideas are just waiting for their commercial implementation. The ability to make use of them will become a key qualification for executives and managers. It is particularly at the interface between economics and technology that there lies a great deal of unexplored potential.

The Program

The Professional MBA Entrepreneurship & Innovation provides the appropriate skills and techniques, and thereby teaches entrepreneurial thinking and acting. The lecturers are internationally renowned experts. The organizers, the TU Wien and the Vienna University of Economics and Business (WU), represent the link between technological excellence and business competence. This Professional MBA is an important step in the transfer of cutting-edge knowledge and management skills at the highest international level.

In this program, innovation is understood as the process through which knowledge and creativity lead to product or service changes. Entrepreneurship is then the process through which knowledge and creativity generate new ways of delivering these products and services, either through a new organization or through reformation of an existing enterprise.

Contents

The Professional MBA Program comprises of general economic science modules and specialist in-depth modules. The basic modules of economic science raise all of the participants to a common level of sound, fundamental economic knowledge and serve as quality assurance for knowledge that has already been acquired.

  • Managing People and Organizations
  • Strategy and Innovation
  • Managerial Economics and Decision Analysis
  • Accounting and Finance
  • Marketing and Markets
  • Operations and IT
  • Leadership and Ethics

In the second year, the professional specialization and immersion in the subject matter take place. The final part of the MBA Program serves for the consolidation and integration of what has been learned, as well as the writing of a practically-orientated Master's Thesis.

  • Sources of Innovation
  • Strategy of Innovation
  • Marketing of Innovation
  • Organization of Innovation
  • Financing and Controlling of Innovation
  • Entrepreneurial Leadership
  • Master's Thesis

For further information on the contents on the general as well as specialization modules, please visit https://www.tu-wu-innovation.at/program/curriculum/

Field study

To provide the participants with some special insights into the Amercian way of doing business and pushing innovation, a field trip to the Boston area is also an essential part of this MBA program. The schedule will include lectures at the MIT Sloan School of Management and the Harvard Business School as well as meetings with venture capitalists, business angels, founders of start-ups and much more. For futher information on the field trips, please visit https://www.tu-wu-innovation.at/program/field_study/

Target Group

The Professional MBA Program is aiming mainly at people operating at the gateway between technology and economy and those who want to operate in this area in the future:

  • Employees of companies or self-employed that have placed or tend to place themselves as innovation leaders
  • Engineers, Natural Scientists and Economists working in the fields of product marketing and product controlling with leadership experience
  • Employees who have made the first steps in their career and want to be prepared to take over an interdisciplinary, innovation oriented management position

Potential founders with technological background


Visit the Professional MBA Entrepreneurship & Innovation page on the Vienna University of Technology website for more details!

Loading...

Loading...

Loading...

Loading...


Enquire About This Course

Recipient: Vienna University of Technology

Insert previous message below for editing? 
You haven’t included a message. Providing a specific message means universities will take your enquiry more seriously and helps them provide the information you need.
Why not add a message here
* required field
Send a copy to me for my own records.

Your enquiry has been emailed successfully




Cookie Policy    X