EUR 30,000 (excluding expenses for travelling and accomodation)
02 March 2017
The TU Wien and the Vienna University of Economics and Business jointly offer a Professional MBA Program of international format. This program creates a special potential of success by combining technological excellence and managerial realization competence.
Participants gain a profound knowledge in general management, innovations management and entrepreneurial leadership. Here innovation is understood as the process through which knowledge and creativity lead to product or service changes. Entrepreneurship is then the process through which knowledge and creativity generate new ways of delivering these products and services, either through a new organization or through reformation of an existing enterprise.
Contents The Professional MBA Program comprises of general economic science modules and specialist in-depth modules. The basic modules of economic science raise all of the participants to a common level of sound, fundamental economic knowledge and serve as quality assurance for knowledge that has already been acquired.
Managing People and Organizations Strategy and Innovation Managerial Economics and Decision Analysis Accounting and Finance Marketing and Markets Operations and IT Leadership and Ethics After that the professional specialization and immersion in the subject matter take place. The final part of the MBA Program serves for the consolidation and integration of what has been learned, as well as the writing of a practically-orientated Master's Thesis.
Sources of Innovation Strategy of Innovation Marketing of Innovation Organization of Innovation Financing and Controlling of Innovation Entrepreneurial Leadership Master's Thesis In addition to the lectures various excursions and a field trip to the USA (Boston area: MIT, Harvard Business School etc.) are also planned.
The Professional MBA Program is aiming mainly at people operating at the gateway between technology and economy and those who want to operate in this area in the future:
Employees of companies or self-employed that have placed or tend to place themselves as innovation leaders Engineers, Natural Scientists and Economists working in the fields of product marketing and product controlling with leadership experience Employees who have made the first steps in their career and want to be prepared to take over an interdisciplinary, innovation oriented management position Potential founders with technological background