This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. You can achieve an internationally recognised and acclaimed professional qualification, and become an associate member of the Chartered Institute of Marketing. You gain the marketing skills you need at an operational level to maximise opportunities for your company. The course focuses on the practical application of the latest marketing theories and strategies in areas such as marketing planning, market research and marketing management. Successful completion offers the principal entry route to the Professional Postgraduate Diploma in Marketing including Chartered Status.
The University of Wolverhampton Business School is an accredited tuition and examination centre, and all CIM examinations can be sat at our Wolverhampton City campus.
This course is ideal for Marketers with operational , supervisory or managerial responsibilities with a view to moving up to a managerial role. This course also allows you to progress to the CIM Chatered Marketer status.
What skills will you gain?
the ability to
1 Evaluate the role of the marketing planning process and implementation in a range of marketing contexts.
2. Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives.
3. Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success.
4. Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.