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Professional Communication Management - PGCert

Course content

Whether it is managing social media, dealing with an issue, or building relationships with stakeholders, the role of the corporate communication professional is more complex than ever. This six-month Graduate Certificate will improve your management of internal and external corporate communication, solidify your understanding of stakeholder and public relations and enable you to develop a deeper understanding of social media strategy and governance.

The Graduate Certificate in Professional Communication Management consists of three courses:
-LEAD 580 Leadership, Community and Collaboration in a Complex Environment
-PCOM 633 Strategic Communication Management
-PCOM 520 Social Media Strategy and Governance

You will begin the program with LEAD 580 which consists of an online pre-residency component, a one-week on-campus residency and post-residency online work. The residency allows students to examine a leadership challenge through a live case and explore dimensions of personal and strategic leadership, the dynamics of personal and organizational change, and the communication professional’s role as a catalyst for change. PCOM 520 and PCOM 633 are delivered entirely online including dynamic activities and creative synchronous and asynchronous discussion forums

Who It’s For
This certificate has been designed for communication professionals directly responsible for organizational or corporate communication including managers who wish to strengthen their ability to manage communication strategically and leverage traditional, digital, and social media to strengthen relationships with stakeholders, customers, and other key groups.

Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy.

Outcomes
-Demonstrate effective leadership and collaboration skills in complex business environments.
-Develop skills to create a strategic communication plan for your organization.
-Manage social media effectively and be able to incorporate all digital media into communication planning and delivery.
-Demonstrate the return on investment of public relations and communications.
-Create and support the framework of stakeholder relations.
-Manage crisis situations and protect the organization’s reputation when under threat.
-Build the skillset needed to work at the executive level effectively.

The program’s flexible schedule allows you to further your education while maintaining professional and personal responsibilities. The certificate can be applied in full toward the MA in Interdisciplinary Studies; and the MA in Professional Communication; and up to six credits into the MBA in Executive Management program as long as admission into those programs has been granted. Please speak to our enrolment advisors at 1.877.778.6227 for information.

Delivery Model
This program is delivered through our blended model which features a short introductory online period, a five-day on-campus residency and online course work. This flexible model enables students to benefit from an on-campus learning experience while maintaining personal and professional responsibilities.

Residency
The on-campus residency is an intensive period of collaborative study which enables students to become acquainted with RRU, their teachers and their cohort with the aim of preparing students for the rest of the program. The normal schedule for residencies is from 8:30 a.m. - 4:30 p.m. with homework, readings and team assignments completed outside of these hours, so it is recommended that students keep their evenings available for these activities.

Online Learning
The online portion of our Graduate Certificate programs takes place over the Internet. Several different information delivery methods are used, including textbooks, articles, case studies, interactive learning and 'chat' bulletin boards for corresponding with team members. Courses contain assignment due dates and team work, requiring students to plan carefully to meet course timelines.

The two online courses are taken consecutively and each course lasts for a period of 10 weeks. Each course requires a level of effort of approximately 20 hours per week. During the first online course, the amount of time required may be higher as students familiarize themselves with our online learning platform. LEAD 580, the residency course, continues online at the same time as the first online course (EXMN652). This is to complete the final assignment in LEAD580.

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