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Production Digital Content & Formats (PGDip)

Course Description

How do you build and engage audiences around films and television programmes online? The film and television industry needs people who have ‘interactive’ and ‘new media’ skills in order to maximise the potential of films and television programmes across platforms.

Quick Facts

- 12 Month Course
- Full-time
- Course runs Jan-Dec
- Next intake: January 2017
- UK and EEA applicants only

- Delivered in partnership with Sky.
- Students work across apps, social media, games and television.
- Regular high level industry speakers.
- Develop and Produce 'digital first' content and 'digital extensions' for film and television.
- Work with students from other award-winning NFTS departments including TV. Entertainment, Documentary and Games.


Visit the website https://nfts.co.uk/our-courses/diploma/producing-digital-content-and-formats


As audiences turn into users, film and tv production companies need people who can maximise their presence online. This means you'll not only be involved in the production of content, you'll also be designing new forms of media.

Students will be taught by leading industry tutors responsible for some of the UK’s most cutting edge multi-platform projects including Got to Dance, Million Pound Drop, The Voice, X Factor, Misfits, Big Brother and Embarrassing Bodies.

The course advisory board includes:

- Matt Locke - Storythings
- Rosie Allimonos - You Tube
- Anthony Rose - Zeebox
- Martin Trickey - Head of Digital, Warner Bros TV Production
- Jody Smith - Channel 4
- Justin Gayner- Channel Flip
- Kat Hebden – Fremantle
- Jon Aird - BBC Comedy
- Will Saunders - BBC Creaitve Director, Digital

The course will be full-time over twelve months (starting in January each year) and will be delivered at the NFTS in its historic studios with some aspects of the curriculum delivered at Sky Studios. Students will create standalone digital projects and also work alongside students from Documentary, Comedy and Television Entertainment to create extensions to ‘traditional’ programmes.

Specifically you will learn about:

- Audience Behaviour across Genres
- Social Media - sharing, visibility and discoverability
- Second Screen apps
- Rapid Prototyping and Wireframes
- User testing
- Project Management
- Creative Problem Solving
- Branding and Communication
- Harnessing Digital Technologies to support Film and Television
- User Experience: human interaction, design and research
- Digital Workflows - end to end
- Understand Data and Metrics

Students graduate able to:

- Develop and pitch projects to industry professionals
- Build and manage cross platform teams
- Produce multi-platform production projects
- Exploit the opportunities presented by digital media


The course is made up of a number of modules and workshops, you learn by ‘doing’ as well as understanding theory and developing a variety of practical and creative skills.

Module: Specialist Factual
History, Science, Arts and Religious programming are fertile ground for tv companies and broadcasters to extend their programme beyond the schedule and to create deeper engagement with the subject matter. In this module you will learn about the opportunities offered by the various strands of specialist factual programming, look at best practice examples and develop a proposition for how to take a specific show - which will be set as a live project by a UK TV broadcaster - and expand it online.

Module: Game Shows
In this module you will work with Television Entertainment students to devise a Game Show that will integrate a second screen element wherein the viewing audience can actually affect and/or be integrated into the broadcast itself.

Module: Talent Shows and Live Events
Talent Shows are increasingly cross platform propositions. From online auditions, to social media feeds to support particular ‘artists’. In this module you will learn about the opportunities offered by the live ‘Talent Show’ looking at worldwide best practice examples. You will develop a proposition for how to take a specific show - which will be set as a live project by a UK TV broadcaster - and expand it online.

Module: Campaigns
Social and online media are increasingly important aspect of ‘Campaign’ television and filmmaking - from Hugh’s Fish Fight to Bowling for Columbine. In this module you will develop an idea for a campaign and consider what happens online, on TV, on film etc.

Module: Digital First Programming
In this module you will explore content that is digital first and unique to online.

Graduation Project
You will develop a digital proposition in one of the following ways i) you will partner with a Documentary, Television Entertainment or Games student to create the digital extension for their graduation project. ii) you will work on a live brief set by Sky iii) you will create your digital first proposition.


Digital Content and Formats course participants will have full access to the NFTS’ optional creative stimulus strands, including: Passport to Cinema (weekly screenings of classic and pre-release films in the state-of-the-art campus cinema); and NFTS Masterclasses (major creative figures from film, television and games screening their work and discussing with students in the campus cinema. Recent speakers include Graham King (producer, Hugo, The Departed), Guy Ritchie (Director, Sherlock Holmes), Danny Boyle (Director, Slumdog Millionaire) and Ian Livingstone (former President and CEO, Eidos).


The course is led by Louise Brown, former Head of Digital Commissioning at Channel 4, with tutors that include BAFTA and Emmy-winning Kim Plowright, and many of the people on the course advisory board. In addition the course is supported by Sky.


Please tell us about an idea you have for a digital extension to a television programme broadcast on a Sky television channel. No more than one page (A4 paper).


You can apply directly to us at the NFTS by clicking on the link below:

- APPLY FOR PRODUCING DIGITAL CONTENT AND FORMATS COURSE - https://nfts.co.uk/sign-me-up/apply-now/?nid=1045

You can apply online, or download a word document of the application form to submit via email
When selecting your course, please ensure that you have read the entry requirements and details of the supporting materials that should accompany your application.


We are happy to receive applications 24/7 and 365 days a year up until the deadline. That said, there is no particular advantage to submitting your application very early. The important thing is that your application shows us your latest work and tell us about your most recent filmmaking experiences.

Visit the Production Digital Content & Formats (PGDip) page on the National Film & Television School website for more details!

All Available Videos:

Student Profiles

NFTS Scholarships - No. of awards TBC

All long term resident UK students, once they are offered a place on the MA programme, are invited to apply for an NFTS funding award. Awards may consist of either a bursary or a scholarship or a combination of both. NFTS Scholarships are donated by individuals or organisations with a direct involvement in the film, games and television industries. They often include a mentorship and an individual donor may take in interest in your work. Therefore they have an added prestige.The NFTS funding awards contribute directly to tuition fees and may be between £1,000 and £10,000. They are not re-payable by the student. They are only available to UK permanent residents although there is also currently one small scholarship available annually to a French-speaking student.

Value of Scholarship(s)



They are only available to UK permanent residents although there is also currently one small scholarship available annually to a French-speaking student.

Application Procedure

Students are invited to apply in both of the two years of the course. Some scholarships are intended to be for a particular specialisation, for female students, or awarded on ethnicity or according to the UK region of an applicant.

Further Information



The Toledo Scholarship - No. of awards TBC

Applications are treated confidentially and are means tested. The school reserves the right to ask an applicant to provide proof of his/her financial circumstances and of possible family support. The Assistant Registrar must be notified immediately of any change in an applicant’s financial circumstances. Careful consideration is given by the Scholarship Panel with a view to responding to demonstrated financial need. Funds are limited and students are asked to estimate responsibly how much assistance they think they will need as this affects the School’s ability to accommodate students in serious need.Unfortunately, we are unable to open this scheme to EU or International students, or to students on the Diploma programmes. There are some course specific scholarship opportunities available to Diploma students. Please check the latest situation on the NFTS website course pages. There may not be enough scholarships available to allow the school to give one to all applicants. Therefore it may be necessary for you to make alternative arrangements for your tuition fees and maintenance. All students offered a place are provided with guidelines for applying for independent funding. This information is distributed during the summer. NFTS funding applications are received in September and the Scholarship Panel meets in October to decide the awards for the following year. Decisions are announced shortly afterwards.

Value of Scholarship(s)

See the website


The Toledo Scholarship is an NFTS scholarship specifically intended to enable talented newcomers from the UK’s ethnic minorities to fast-track their ambitions and join the British film industry.

Application Procedure

Application is made in the same way as all other NFTS scholarships but candidates will need to identify themselves as an UK ethnic minority candidate in order to be considered automatically.

Further Information


Entry Requirements

Applicants do not necessarily have to have a university Bachelors degree to apply for the course, but must be able to: demonstrate a knowledge of television/film/online; provide details of past achievements; demonstrate a clear focus for their future ambitions; and, crucially, show a passion for the subject. You may have previously studied advertising, film and tv, new media or computer science, psychology.

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Recipient: National Film & Television School

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