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Course content

This programme will equip you with the necessary tools to develop your own product ideas and innovations, start your own design business enterprise, or enter new product development organisations. 

Course outline

This MSc Product Design programme is for students with a background in design, engineering or related areas. The course and modules aim to develop and enhance your innovation skills and knowledge required to achieve successful product design development and innovation.You will develop a high level of creativity and design ideas as a part of your response to possible market opportunities. This is a key element to your learning on this programme.

The course will also enable you to develop a critical understanding of sustainable factors and its relevance and importance to all our futures.The course creates opportunities for students to originate new ideas and model or prototype design solutions that will meet perceived manufacturing, marketing and consumer needs.

Subject guide and modules

The range of modules reflects the nature of innovative design solutions plus the additional knowledge and skills required to put it into practice professionally.

Please note: The below modules are correct for 2018/19 entry. 

Core Taught Modules

  • Product Introduction Processes 
  • Research Project 
  • Design Realisation 
  • Design Studio 
  • Design for People

Optional Taught Modules

  • Strategic Management and Finance
  • Project Management
  • Management of Innovation
  • Consumer Behaviour
  • Interaction Design
  • Human Computer Interaction
  • Workplace Design and Health 
  • Design Innovation: Historical and international dimensions
  • CAD Principles and Materials Selection 
  • Advanced Computer Aided Design (ADVCAD)

The Major Project module is completed between April and September.

  • Major Project

Learning, teaching & assessment

The modules in this programme are delivered with lectures, seminars and lab-based tutorials giving a good balance between scientific methodologies and hands-on practice.Creativity will underpin much of the interactive work during this course. Developed ideas can be manufactured using a variety of techniques including the use of our range of Rapid – Prototyping equipment. Modules are assessed mainly through coursework, although some modules may also have exams. 

The major project is assessed by dissertation and supporting design work.Examples of past major projects range from the development of innovative Rigging for Stunt Kite Boarding, Race Car Suspension using composite technologies with Innovative Designs to the use of Solar Energy to help cool domestic conservatories.

Professional accreditation

This programme is fully accredited by the Institution of Engineering Designers leading to Chartered Engineering status (CEng).

Facilities and equipment

Much of the teaching and learning in the Programme take place in the Design Suite or CAE facility which have the latest commercial Computer Aided Design tools (e.g. Solid works, Fluent, Ansys).Lecture rooms are equipped with modern AV/IT facilities which aid CAE teaching.

Modelmaking and Engineering Workshops are available to develop physical models and prototypes. This includes a range of specialist rapid prototyping equipment as well as dynamic testing equipment. This equipment can help in the testing of prototype ideas. Our excellent learning resources have up-to-date texts and publications with a large selection available in the library electronically.

Career prospects

Career prospects for graduates are excellent. On completion of this one year course the student should be able to confidently develop their own product ideas and innovations ‘ready for manufacture and marketing’, start their own design business enterprise, or enter new product development organisations and other creative businesses at a higher level of responsibility.


Visit the Product Design - MSc page on the Aston University website for more details!

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