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At the heart of the Product Design Innovation course is the belief that students should be capable of effective and productive critical and creative thinking in equal measures. It is not enough to be able to draw well if there is no thinking; it is not enough to think logically if there is no creativity or imagination.
Design is a thinking act and the course educates thinking designers.
In an increasingly technologically complex world in which the interpretation of data and information is as least as important as the capacity for original imaginative ideas, designers are expected to be masters of creativity, communication and collaboration. They must understand the processes of innovation, problem solving and strategic decision making. They must understand how to research, to embrace
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Applicants should normally have an undergraduate degree in design or engineering.
Non-design applicants can be accepted on the basis of evidence of a projects or activities that signal a creative, problem-solving ability.
Portfolio: Applicants with a design background are expected to submit a digital portfolio for review.
Coventry University Group is a provider of world-class teaching, learning and impactful research, and pushes the boundaries of what higher education can achieve regionally, nationally and across the world. Graduates could gain an advantage in their career with a postgraduate qualification from Coventry University. You can choose from a selection of courses at one of our UK university locations.Read more
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