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Course content

Product Design Engineering is the development phase of product design within the creative industries, and this qualification supports graduates in taking leadership and management roles in this sector. Product Design within the Creative Industries refers to the design of user operated products, usually of a technology and electronic base.

This course aims to help equip graduates to take responsibility for the development phase of creative product design providing them with the opportunity to develop team leadership and decision-making skills. Students will also have the opportunity to develop an understanding of the material, production and product function aspects of creative product design and develop deeper levels of understanding of engineering and electronics, building on hard science approaches as well as application of industry level computer aided design packages (CAD) and rapid prototyping techniques (RP).


-The Faculty of Arts and Humanities (FAH) has one of the longest established undergraduate product design courses in the UK with a portfolio of industry partnerships, competition success and graduate careers as well as about 200 creative students at this level working in the discipline.
-The Product Design Alumni and other industry associations of the course provide opportunities for students to work closely with industry.
-The Faculty’s sector leading technical workshops including a substantial Rapid Prototyping center are a major asset to the student’s learning experience.
-The FAH Postgraduate ‘Agile Lab’ developed in association with Herman Miller from research titled, ‘The Future of the Learning Environment’ is an appealing location for this course.
-The Faculty has a Product Design Engineering staff team all with extensive industry and educational experience in this area.


The successful graduate should possess an understanding of the creative product design process to completion of the design for realisation and production. This knowledge can enable graduates to apply for positions of responsibility such as leading projects and creative teams in companies and design agencies, or to develop their own business in this area.


To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Visit the Product Design Engineering - MSc page on the Coventry University website for more details!




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