From start to finish producers are the driving force behind the film and television industry. They generate new projects and ideas, secure finance, manage production and strategically market the result. The producer’s role has been transformed by the advent of globalisation, digital technology and the multi-channel environment. Now more than ever, the entertainment industries need creative leadership.
Our Masters offers aspiring producers the opportunity to acquire the creative and entrepreneurial skills required to enter the rapidly changing universe of film and television. You will learn to create script ideas, work with writers and directors, manage a production thoroughly and market across platforms, we'll teach you how to navigate the financial and legal aspects of the industry, too.
The course is taught from our creative hub at Royal Holloway's central London campus, 11 Bedford Square. Our proximity to the media industry means that we can draw upon professionals for outstanding master classes, industry panels and careers events. Students are encouraged to attend The London Film Festival, MIPCOM, Berlin, and Cannes international festivals. You will also try out interning at a production company or work on the crew of a professional production.
You will learn from top talent and practice what you learn by making films, and TV programmes. The ‘Role of Producer’ and ‘Script Development’ courses are taught by Professor Jonathan Powell, one of the UK's most respected and experienced drama producers, having previously worked as Controller of BBC1 and Head of Drama for the BBC. The course leader is award winning producer and executive, Gillian Gordon who brings thirty years’ experience in Hollywood and the UK to teaching ‘Producing Workshop’.
Through master classes, industry internships and alumni partnerships, students are provided with opportunities to network with international talent and expertise, as well as building links with current Royal Holloway students and academic partners.
The Role of the Producer
In this module you will develop an understanding of the role of the producer as the driving force in creating, managing and selling film and television products. You will look at how the independent sector works, and consider how to programme and pitch ideas. You will also examine approaches to working with creative talent.
In this module you will develop an understanding of how to write an industry standard script report. You will learn how to analyse both film and TV scripts, and produce reports that constructively engage writers with the process of script development. You will consider the analysis of structure, character, dialogue, genre, and how to transfer feedback verbally.
In this module you will develop an understanding of how to create and pitch ideas to film, television and new media executives and financiers. You will learn the basics of script development, set procedure, scheduling, camera work, audio equipment and post production. You will consider how to develop and identify viable fiction projects and lead and manage the production of a short video, . You will work with creative talent, writers, directors, casting agents, and key craft team members, and examine how to finance and market your short film. You will put together a viable presentation package and pitch to a panel of industry professionals.
International Media Business
In this module you will develop an understanding of the global film and TV business. You will learn how to plan and conceptualise the creation and management of a sustainable media enterprise. You will examine the critical issues affecting the success or failure of film and television businesses, considering the role of financial planning in the life-cycle of visual media projects. You will also explore the wider context of finance in the development, marketing and distribution of film and television to investors, partners and government bodies, with a focus on the challenges faced by business startups.
In this module you will develop an understanding of basic production accounting and the line management skills needed for film, TV and transmedia production. You will learn how to set-up a production company and budget, schedule, manage cash flow, and supervise a quality fiction production. You will consider how to manage 'below-the line' deals on a drama production and identify financial issues and their implications for day-to-day management. You will also examine how to manage a film crew and supervise the daily operations of a production team, and manage production costs, equipment and facility deals.
Marketing and Media Law
In this module you will develop an understanding of media marketing and promotion in film and television distribution and exhibition. You will look at social media and new trends in the global marketing of films and media projects, including cross-platform marketing. You will consider the fundamental principles of media law, including contract and intellectual property law, and examine issues of content and regulation.
You will produce a 10,000 word dissertation or media project on topic of your choice. You will carry out an investigation that has a clearly defined aim of study and arrive at a carefully argued set of conclusions derived from original research covering print, internet and first hand interview sources.
Assessment is carried out by a variety of methods including essays, script reports, treatments, pitching exercises, studio exercises, production papers, practical film-making, business reports and presentations.
Our close links to the film and TV production industry make this a practical course – and one that gives you building blocks for your future.
While you're on the course, we'll encourage and guide you into work placements and internships. Past students have secured placements with industry leading organisations including:
Graduates from the Department of Media Arts have gone on to work in independent television and film production, for broadcasters like the BBC and ITV, for distributors, exhibitors, talent agencies and entertainment lawyers.
Visit the Producing Film and Television - MA page on the Royal Holloway, University of London website for more details!