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Course content

This course is designed for staff employed in the food industry sector in the UK.

The Poultry Business Management programme will provide a complete pathway from PgC to MSc for poultry meat industry employees who wish to increase their competence and capability with respect to business management theory and practice. The programme will also provide poultry business employers with the opportunity to select appropriate staff for management development through a course of study at postgraduate level which has been designed specifically to meet the needs of the poultry meat sector.

The curriculum has been designed such that it satisfies the generic core knowledge and skills requirements of poultry meat business employers at the PgC stage. It then provides options that cater for the career development needs of individual students, and the needs of their respective employers, by offering wider module choice at the PgD stage. The MSc stage provides the opportunity for students to apply the knowledge and skills gained in the earlier stages to real-world problems in their own work-places. Fundamental to the curriculum design of this postgraduate programme is the principle that learning and the exploration of theory should be tested through practical application in real businesses. The applied nature of the course is valued by poultry meat business employers and the staff that they nominate to be postgraduate students.

On completion of the course at MSc level, students will be able to identify and understand the operational management requirements of poultry meat businesses, as well as define and establish management practises for the identification and control of factors affecting animal welfare, product quality and food safety. Students will become competent in identifying the threats to the development and success of poultry meat businesses and establish strategies and plans to deal with them.

Students will learn to define and understand the marketing environment in which poultry meat businesses operate and establish marketing strategies for products, as well as comprehend the role of new product development for their market success.

Students will be able to identify and understand requirements for the management of the supplier and customer interfaces existing within and in relation to poultry meat businesses, as well as establish and implement strategies and practises that enable effective and efficient supply chain management.

In addition, students will be able to comprehend and interpret the financial management requirements of poultry meat businesses, as well as define, rationalise and apply the leadership and management requirements and styles needed to successfully lead and manage individuals and teams.


Funding for the tuition fee may be available through the Advanced Agri-Food Training Partnership. For those students not eligible for AATP funding, the postgraduate fee structure will apply. Some students may feel that they can benefit from external personal coaching as they study the course, this will be available and the price will be agreed depending on circumstances

Visit the Poultry Production page on the Harper Adams University website for more details!





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