This programme allows students to gain a fundamental understanding of brand management in an international context. It is designed for students who are interested in all aspects of marketing and brand management. It is ideal for those who are currently in a junior marketing position or wish to follow a career in marketing and are aiming at a future brand management role. It is also suitable for students interested in moving into a marketing role from other backgrounds or currently working in a marketing support role. Subjects studied include: Brand Management, International Advertising, European Strategic Marketing and International Marketing
Sample subjects to include are: Branding across Borders Luxury Product Development Creating and Developing Brands International Advertising Intellectual Property Rights What’s in a Name? Luxury Brand Management Project
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Recipient: Millennium City Academy
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