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Postgraduate Diploma in Brand Management (Part-Time/Full time and Distance Learning)

Course content

This programme allows students to gain a fundamental understanding of brand management in an international context. It is designed for students who are interested in all aspects of marketing and brand management. It is ideal for those who are currently in a junior marketing position or wish to follow a career in marketing and are aiming at a future brand management role. It is also suitable for students interested in moving into a marketing role from other backgrounds or currently working in a marketing support role. Subjects studied include: Brand Management, International Advertising, European Strategic Marketing and International Marketing

Sample subjects to include are:
Branding across Borders
Luxury Product Development
Creating and Developing
Brands International Advertising
Intellectual Property Rights
What’s in a Name?
Luxury Brand Management
Project

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