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Course content

Welcome to the current reality. Customers are digital users who are connected 24 hours a day and receive a constant, uncontrollable avalanche of input messages. The challenge has become to understand them and capture their attention. If you want to become a digital marketing professional, you must know your customers’ environment, their way of thinking and behaving and the tools and supports they use to connect to the outside world. How can you achieve this? By receiving training from leading digital marketing professionals and learning how to design and implement strategies.

A digital marketing plan is fundamental for small, medium-sized and large companies to achieve their business objectives. Companies seek out professionals like you: people with university training, digital marketing specialists.

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Recipient: Universitat Internacional de Catalunya, Barcelona

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