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Course content

There is a growing recognition, that in addition to a common body of knowledge all managers need in order to succeed, there are critical specialist areas for managers which provide a sound understanding of all aspects of their work and a springboard for further career progression.

This postgraduate course is designed for managers working at a senior level in charities and not-for profit organisations who wish to gain a recognised academic qualification.

Visit the website: http://www.cass.city.ac.uk/courses/masters/charity-courses/charity-marketing-and-fundraising

Course detail

The charity degree course aims to

• Develop a broad, informed and critical understanding of the complex issues surrounding fundraising and strategic planning
• Explore the use of marketing as a strategic tool
• Examine the importance of fundraising and marketing to an organisation's long-term and sustainable future
• Explore the effects of external environment and regulation on fundraising and marketing
• Develop skills in the management of resources.

Students should be highly motivated managers and will normally have a good first degree, a related professional qualification or at least three years wholly relevant experience.

Format

The Postgraduate Diploma is offered on a part time basis and is taught over a period of 12 months. The Diploma consists of four core modules, plus three specialist pathway modules. The core modules are shared by all five Centre for Charity Effectiveness postgraduate courses.

Upon successful completion of the diploma, you will be given the option to continue to the MSc. This requires completion of the Research Methods for Managers module.

This can be followed by a further six months of personal, supervised research and the presentation of a 15,000-word dissertation.

Alternatively, you can opt to take a taught Masters which allows you to choose specialist modules from one of the other Charities programmes.

How to apply

Apply here: http://www.city.ac.uk/study/postgraduate/applying-to-city

Funding

For information on funding, please follow this link: http://www.city.ac.uk/study/postgraduate/funding-and-financial-support

Visit the PgDip / MSc Charity Marketing and Fundraising page on the Cass Business School website for more details!

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