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Course content

In the current knowledge economy and information age, the demand for social, market and marketing research has increased substantially as organizations have recognized the growing need for research on which key policy and strategic decisions are based. The Research Analyst graduate certificate program focuses on the theoretical, practical and ethical underpinnings of research, while also equipping you with the statistical, technical and professional skills necessary to do applied research in a variety of different settings throughout the public and private sectors.

In this program, you will focus on all of the major aspects of the research process including research design, information retrieval and evaluation, data collection, analysis and interpretation, and the preparation and presentation of the research findings.

Special features of the program include an emphasis on professional, ethical and legal implications when designing research studies; new research technologies for data collection; analysis; presentation; proposal writing; research entrepreneurship; project management; and program evaluation.

Professional Accreditations

This program is recognized by the Marketing Research and Intelligence Association (MRIA) as being an official post-graduate program designate. This enables graduates of the program to take advantage of Pathway 1 to the Certified Marketing Research Professional (CMRP) designation.

Course detail

Upon successful completion of the program, a graduate will:

• Retrieve, process, and present market research information and findings using current online and stand-alone information technology tools.
• Conduct social and market research with a high degree of accuracy and reliability, which can inform major organizational and business decisions.
• Write documentation to collect, and support the collection, of data for social and market research projects.
• Interpret qualitative and quantitative research through the analysis and presentation of empirical data to meet the needs and objectives of the client.
• Ensure that all analysis of numerical and text data is consistent with the appropriate principles of descriptive statistics and techniques of statistical inference.
• Design and implement research projects for international and domestic populations with varied cultural and linguistic demographic profiles.
• Formulate plans for social and market research that will meet the needs of the client and follow all theoretical, practical, ethical, and legal guidelines related to the collection of data and the privacy of personal information.
• Design and implement research projects that address the unique characteristics of public, private or not-for-profit organizations.
• Prepare applications for the research ethical review board in an effective manner.
• Complete all work in accordance with ethical, legislative, and professional requirements and standards.

[Modules

Semester 1
• RAPP 5001: Surveying Society
• RAPP 5002: Qualitative Research Methods 1
• RAPP 5003: Spreadsheet and Table Management
• RAPP 5004: Quantitative Research Methods 1
• RAPP 5005: Research Communication and Proposal Writing Skills
• RAPP 5006: Research Ethics and Standards

Semester 2
• RAPP 5011: Research Seminar
• RAPP 5012: Qualitative Research Methods 2
• RAPP 5013: Research Management
• RAPP 5014: Quantitative Research Methods 2
• RAPP 5015: Database Management
• RAPP 5016: New Research Technologies
• RAPP 5021: Research Analyst Placement

Work Placement

Students complete a twelve-week placement beginning in May, which allows them to gain invaluable practical and professional experience.

Your Career

Graduates of this program may find employment as analysts, community and social development officers, consumer advisers, economic policy researchers, education policy researchers, health and social policy development officers, health policy researchers, housing policy analysts, market and marketing researchers, program officers, research consultants, and social survey researchers.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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