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Course content

Our Program
Recognized by industry as one of the country’s leading training grounds for public relations (PR) professionals, Humber’s intensive Public Relations graduate certificate program is focused on preparing you for your first day of work placement and launching your career. At Humber, you’ll learn to plan, develop and execute effective public relations strategies for conventional and new media by developing skills in media relations, social and digital media, event planning, presenting and public relations writing. You will work with clients in social media, strategic communications and research. Practical public relations courses in PR theory, marketing communications, public affairs, media relations, corporate social responsibility (CSR), sustainability and change management will provide you with a valuable introduction to the field. In addition, at the end of the program, you will have the opportunity to put your classroom learning into action with an eight-week work placement at some of the Greater Toronto Area’s (GTA’s) – and Canada’s – leading organizations.

Experienced professors help you develop writing skills, public relations strategies, research and planning abilities plus the capability to use social and traditional media. Employers want to hire people who can work on teams, and many assignments allow you to practise your communication, teamwork and leadership skills.

The program’s breadth helps graduates find jobs in public relations agencies, corporations, associations, non-profit organizations and all levels of government.

Our advisory committee regularly reviews and provides input into our curriculum, ensuring our program is always on the cutting edge of industry developments.

Modules

Semester 1
• PRC 5000: Event Planning and Management
• PRC 5001: Public Affairs
• PRC 5002: Public Relations Practice and Theory
• PRC 5003: Social and Digital Media
• PRC 5004: Corporate Public Relations and Investor Relations
• PRC 5006: Strategic Communications
• PRC 5007: Public Relations Writing and Lab 1
• PRC 5008: Marketing Communications

Semester 2
• PRC 5500: Public Relations Writing and Lab 2
• PRC 5501: Public Relations Presentation Skills
• PRC 5503: Communicating CSR and Sustainability
• PRC 5504: Research for Public Relations
• PRC 5505: Media Relations
• PRC 5506: Change Management and Communications
• PRC 5507: Design for Public Relations Practitioners
• PRC 5509: Public Relations in the Workplace
• WORK 5502: Field Placement

Work Placement

Many students choose our program because of our outstanding work placement program. After successfully completing two academic semesters, you will have the opportunity to complete an eight-week, normally unpaid, work placement. This experience will allow you to gain valuable job skills and industry knowledge while building your network. Humber will work with you to find a placement. Historically, students find work placements in PR agencies, corporations, entertainment organizations, not-for-profits including arts organizations, hospitals, associations and government. While many placements are located within the GTA, students also may find placements outside the city, province or country. As part of your pre-work placement preparation, we will provide you with the required criteria.

Your Career

As a PR practitioner, your work will be varied and fast-paced. It may include media relations, internal communications, community relations, government relations/public affairs, investor relations, crisis management, event planning, publicity, marketing communications, consulting and issues management.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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