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PgCert Public Relations and Digital Communications


Course Description

This innovative online, part-time course is designed for PR professionals who want to progress and continue their professional development by adding an academic discipline to their practical experience, or those looking to move into PR.

This course also provides a pathway onto our MSc Public Relations and Media Management.

As well as an underpinning in PR theory and strategy, the course explores public relations campaign planning skills using the latest digital and social media techniques.

Teaching is online, using interactive weekly webinars and can be undertaken at home or the workplace, from anywhere in the world. You are supported by tutors and classmates that you meet regularly online in a virtual classroom. Each session will be recorded, allowing you to access the material at a later stage.

Integral Foundation Days, held at the Business School, introduce each unit and additional support days are provided to assist learning and assessment.

Experienced professionals whose qualifications pre-date digital communications, or who are seeking to progress to a more strategic PR role will find this course equally valuable. It will also suit journalists, marketers or other professionals seeking a career change qualification.

Special Features

• The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in public relations.
• Foundation Days will be conducted at Manchester Met Business School in Manchester.
• Applicants who already hold a CIPR Diploma in Public Relations are eligible to gain 50% of this programme (one unit), which means they can complete the qualification in a shorter amount of time.
• This is an innovative new online, interactive and part-time course which has been specifically designed for busy PR professionals to study alongside their working lives or for those wanting to move into the public relations industry.
• You can study this course from anywhere in the UK or overseas, from your own home or office environment.
• Units are delivered using a unique blend of webinars and web-based learning platforms.
•You will study two core units (30 credits each) on the programme.
• Each unit lasts for one semester over 4-5 months. This comprises 10 teaching weeks with mid-semester breaks followed by 6 weeks for assessment preparation.
• On average, you can expect to engage in approximately two hours of online teaching and tutorials per week, which you will need to supplement with your own reading, preparation and assessment work. This may vary depending on the unit studied and your individual work rate, but you can expect an approximate study time of 10-12 hours per week.
• Each unit is preceded by two integral Foundation Days, which will introduce you to each topic area and the assignments, and provide an opportunity to engage with tutors and network with fellow practitioners in workshops and discussions. These sessions will be recorded so that students unable to attend can access the material online. An Induction Day will also be available before your first unit of study to familiarise you with the University and online course delivery.
• Each unit will include regular contact with tutors and fellow students plus an Assignment Support Session to help you prepare for the assessments.
• You will take part in live webinars with tutors and fellow students, bringing a virtual classroom to your own home or office.
• Each session will be recorded, allowing you the opportunity to access the material at a later stage, and as frequently as you require.
• This course is pending approval by the Chartered Institution of Public Relations (CIPR). We have CIPR accreditation for all other public relations courses at MMU. We are also a partner university of the Public Relations Consultants Association (PRCA).
As a PR student at Manchester Met, you can gain FREE student membership of the PRCA whilst on the programme, with a range of benefits including access to professional conferences and training.
• The course will help position you as a 'plus-two' candidate capable of rapid promotion through a strong portfolio of professional skills as well as academic theory.
• Read our PR blog to find out more about some of the activities on current public relations courses at Manchester Met: mmupr.wordpress.com
• Access to a strong network of professional mentors and guest speakers.
• Access to our MMU PR network of practitioners and alumni on LinkedIn at: http://linkd.in/MMUPR offering contacts, work experience and employment opportunities.
• Access to our international alumni network of graduates working in public relations.
• Access to our dedicated course Facebook page which as a closed group enables you to interact with fellow students and enhance your professional network by connecting with experienced PR and communications academics and practitioners from the UK and around the world.

Visit the PgCert Public Relations and Digital Communications page on the Manchester Metropolitan University website for more details!

Entry Requirements

You will normally have a good UK honours degree (minimum 2:2), or international equivalent, in any subject. We will also consider applicants with significant experience or degree-equivalent qualifications. Applicants whose first language is not English (and whose first degree was not taught in English) are required to produce evidence of English Language proficiency to TEFL minimum score 600 (minimum 4.0 in written test) or IELTS normal score 7.0 [must achieve 6.5 minimum in written English].

Course Fees

Please refer to our website for the latest fee information.


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Recipient: Manchester Metropolitan University

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