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Course content

Humber’s Professional Writing and Communications graduate certificate program provides you with the core transferrable skills that you need to build a successful career in a variety of communications sectors. Building on foundational skills such as storytelling, drafting, editing, research and mechanics, you will become proficient at tasks in demand by today’s workplaces, including media writing, copy editing, proofreading and project management. A culminating internship will connect you with employers so that you can learn to deploy your skills in a practical setting.

The program supports you as you practise the craft of writing while building a professional portfolio. You will learn how to think strategically in preparation for taking on leadership positions within communications departments or starting your own freelance writing business.

With a focus on writing for different audiences and purposes, as well as using current technologies to maximize the impact of one’s message, you will be well-positioned to enter the workplace with the knowledge and skills needed to succeed as a professional writer/communications specialist across a variety of sectors.

Communication is interdisciplinary and occurs in a social context. The program will create a community of writers and support collaboration and critical review, as well as publication.

Course detail

Upon successful completion of the program, a graduate will:

• Analyze the elements of storytelling in texts and choose appropriate narrative techniques and forms for a variety of writing projects.
• Create documents suitable for a diversity of audiences and purposes using advanced linguistic and rhetorical skills.
• Create documents that adhere to standards of structure/formatting for standard print and electronic forms such as informational articles, reports, blog posts, and web site copy, and strategically repurpose content across these forms.
• Integrate new communications technologies into an existing media toolkit.
• Manage a multifaceted editorial project or communications campaign from the planning stages through completion, using a team-oriented, collaborative leadership style.
• Adapt a consistent, unique writing voice to different platforms and genres.
• Assess the needs of complex communications campaigns and then select and deploy appropriate strategies to meet those needs, using knowledge of communications theory and audience analysis.
• Produce and/or edit error-free publications for both print and on-line environments, through the use of grammar and mechanical rules, correct and relevant editorial terminology, and copy-writing and style guides.
• Analyze the structure and mechanics of a variety of document forms, both electronic and print, and apply substantive, line-level, and copyediting revisions as appropriate.
• Analyze the media landscape and the range of communications fields to plan ways to navigate the industry and market oneself.
• Create an online portfolio and social media profile to market writing skills to potential employers and freelance clients.
• Select suitable and credible research sources for strategic applications to a range of advanced communication challenges.

Modules

Semester 1
• PWRT 5000: Writing Principles: Introduction
• PWRT 5001: The Writing Process: Editing for Writers
• PWRT 5002: Writing in the Digital Age: Foundation
• PWRT 5003: Storytelling and Narrative
• PWRT 5004: Writers as Researchers
• PWRT 5005: The Writer's Identity

Semester 2
• PWRT 5500: Writing Principles: Advanced
• PWRT 5501: Strategic Writing
• PWRT 5502: Writing in the Digital Age: Advanced
• PWRT 5503: Developing Form and Repurposing Writing
• PWRT 5504: Project Management and Team Collaboration
• PWRT 5505: Professionalism Skills: Internship Preparation
• PWRT 5900: Internship

Work Placement

Students complete a twelve-week work placement beginning in May which allows them to gain valuable practical and professional experience.

Your Career

Communication remains an essential skill sought by employers, regardless of discipline or field of study.

According to the Conference Board of Canada, the ability to communicate tops the list of essential employability skills that employers require. The ability to read carefully, write effectively and think critically provides the foundation to get, keep and progress on a job.

Graduates are able to find employment in a variety of service industries such as finance, hospitality and health services, as well as in government, not-for-profit organizations, corporate communications, and publishing and digital media.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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