If you have a business idea and you want to test its viability as a business, or if you think an understanding of how new enterprises start and thrive would help you to establish a good business idea, then this course is for you.
This course will offer you practical insights into how those who have already answered those questions did so.
Designed to give you a working knowledge of the key areas of business that are essential to getting a good idea off the ground and keeping it there, this course comprises a series of workshops with independent research or learning activities to follow, looking at market prospects and demand, market position and competition, brand building and marketing communications, finance and raising investment, costing and pricing, managing operations, intellectual property, managing people and teams, planning for growth and change, and the uses of media and data.
Every subject will be taught by a team comprising an experienced entrepreneur and an academic subject specialist, combining the latest research with the realities of making it work. You will be provided with an assessed task associated with each subject session, allowing you to test your learning against your own business idea or, if you prefer, one suggested by the teaching team.
Offered at University Campus Milton Keynes (UCMK), which is partnering with Milton Keynes Council and the Open University on a major project using big data to generate sustainable city growth, this exciting course will provide you and your potential customers with more and more relevant information, making it easier and essential that a small business communicates clearly and consistently in both directions with its market and its customers.
If you have the germ of a business idea and you wish to test its viability as a business, or if you think acquiring an understanding of how new/embryonic enterprises start-up and thrive would help you to formulate a nascent business idea; this course offers practical insights into how to answer those questions.
The course uses a range of assessment methods. You are required to undertake a variety of individually based assessments. Your assessment strategy is designed to test your knowledge and understanding of the appropriate subject matter, but also to allow you to demonstrate the range of business skills.
The assessment strategy underlines the programmes emphasis on research, independent thinking, and critical knowledge of theory and practice. The ability to make informed and reasoned decisions communicating these under time pressure and, finally, the all-important skills of teamwork and oral communication of ideas are paramount.
The written assignments and reports contribute to the learning outcomes focusing on your ability to research and critically evaluate elements of the curriculum in depth. All assessments are rigorous and academic in nature, and as such require you to use a blend of formal academic sources.
The assessments utilise a range of portfolio development, short term projects and problem-solving based assessments.
This course equips you with the knowledge and skills to start and develop your own enterprise in a variety of sectors or application areas. It is of real interest for you if you are looking to develop a specific business idea, or if you intend to become more enterprising in your current workplace. Many managers are required to be more entrepreneurial as they progress their careers.
This course is primarily aimed at people wishing to start their own business. However, if you find your studies particularly stimulating and want to study further you could explore Masters level or Doctoral studies, i.e., a PhD.