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Course content

Humber’s Music Business graduate certificate starts in May and is a condensed summer program with two semesters rolled into one (May - August) followed by a third semester work placement in the fall. This program prepares you to work in any number of areas in the music industry. The program offers a unique combination of theoretical and practical knowledge of the music industry as well as entrepreneurial, business and project management skills. You will study the structure of the Canadian music industry, music production, manufacturing, contracts, licensing and copyright, national and international distribution, marketing, promotion, and sales. You will develop foundational music business expertise, including communication and interpersonal skills, in order to respond to industry demands for professionals who can interact with diverse teams and audiences. Opportunities for applied work and industry connections are important components of the program.

Course detail

Upon successful completion of the program, a graduate will:

• Situate music business decisions within key historical and current contexts of the music industry.
• Articulate the unique responsibilities of key personnel in the music industry.
• Analyze the marketplace and trends in the music industry and use the analysis for decision making in the music business environment.
• Develop and implement a viable and realistic business plan for a professional musician or musical company.
• Develop and implement a music marketing plan that includes sonic branding.
• Collaborate with a team to market an artist or new music.
• Adhere to legal principles, government legislation and regulations, copyright and contract requirements, and professional and industry codes of conduct.
• Assess existing and emerging market entry options for music products or services and implement the optimal market entry strategy.
• Apply negotiation, effective interpersonal communication, and human resource management skills to establish and maintain effective working relations.
• Prepare and interpret financial statements to inform music business decisions and/or practices.
• Identify and access public and private sources of capital to support music business plans.

Modules

Semester 1
• MUSB 5000: Music Industry Overview and History
• MUSB 5001: Government Relations and Industry Organizations
• MUSB 5002: Music Business and Finance
• MUSB 5003: Music, Brands, and the Media
• MUSB 5004: Communications, Psychology and Creativity
• MUSB 5005: Contracts, Legal Issues and Ethics
• MUSB 5500: Artist Management and Development
• MUSB 5501: Music Sales and Marketing
• MUSB 5502: Streaming and New Models
• MUSB 5503: Copyright, Licensing & Sync
• MUSB 5504: Touring and Events
• MUSB 5505: Music Enterprise

Semester 2
• MUSB 5549: Music Business Seminar
• MUSB 5550: Music Business Internship

Work Placement

Students are required to complete an industry work placement internship totalling 300 hours.

Your Career

Ontario is home to Canada’s largest and one of the world’s most diversified music sectors. Graduates from our program will be prepared to enter the industry and find employment with radio stations, recording studios, post production facilities, film houses, theatres, video game companies, performance groups, distribution companies, sync agencies, media manufacturers, record labels, as well as various agencies for artist representation, promotion, copyright and legal, royalty collection, presenters, and festivals, as well as industry organizations such as CIMA, CARAS, Music Canada, OMF and others.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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