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Course content

Humber’s Arts Administration and Cultural Management graduate certificate program is for those who wish to combine their passion for the arts, culture and heritage with business acumen and management skills. This distinctive program promotes diverse, multidisciplinary performing and visual artistic expressions supported by organizational competence in revenue development (earned and contributed), management of human resources (artists, volunteers, companies), planning (financial, strategic, special events, career), and communications (multi-platform, digital, marketing). The program is situated within the creative milieu of Humber’s renowned programs in theatre, writing, visual and digital arts, music, photography, animation, television and film. The program’s hybrid components allow for flexible learning arrangements. Real-world experience is gained through varied field placements in commercial, government and not-for-profit arts and culture organizations, and collaborative capstone projects which demonstrate to employers the breadth of graduates’ abilities.

Course detail

Upon successful completion of the program, a graduate will:
• Develop a historical perspective with regard to the development and impact of artistic activity in Canada.
• Design and implement efficient box office eservices (including reservations and refund policies, ticket sales, staffing and customer services and inventory seat control), contract with touring companies for performances.
• Design and produce exhibitions for galleries and museums including labelling, display and public education.
• Plan, implement and manage fundraising activities to secure grant support from private foundations, corporations and government agencies.
• Plan, implement and manage fundraising activities and practices of public relations and communications, particularly as applied to the field of the arts.
• Develop a basic understanding of the negotiation and administration of arts contracts.
• Design and implement effective marketing and promotion strategies.
• Develop a wide range of basic administrative skills pertaining to human resources management, facilities management, organizational structure and internal relations and financial management.
• Develop essential skills related to fiscal planning, management and control.
• Communicate effectively in both written and spoken business communications.
• Develop a wide range of skills pertaining to the establishment and effective management of volunteers and boards of directors.
• Develop an understanding of the applications of microcomputers in the arts field, including word processing, financial records and reporting and ticketing.


Semester 1
• ARTC 5000: Introduction to Arts Management
• ARTC 5001: Digital Strategies
• ARTC 5002: Planning in Arts and Culture
• ARTC 5003: Human Resources in Arts and Culture
• ARTC 5004: Revenue Development
• ARTC 5005: Financial Management

Semester 2
• ARTC 5200: Youth, Diversity and Pluralism in Arts and Culture
• ARTC 5201: Social Media Applications
• ARTC 5202: Marketing Arts and Culture
• ARTC 5203: Cultural Policy
• ARTC 5204: Career Planning in Arts and Culture
• ARTC 5205: Capstone Project in Arts and Culture
• ARTC 5206: Field Placement 1

Semester 3
• ARTC 5500: Field Placement 2

Work Placement

Two guided field placements are highlights of the program, offering students relevant experience and the development of mentoring relationships. Students have participated in placements with more than 100 regional, national and international arts and culture organizations including The National Ballet; The Royal Conservatory of Music; The Stratford Festival; the Hockey Hall of Fame; and numerous galleries, theatres, concert halls, museums and festivals. Students are responsible, with assistance, for arranging their own field placement locations and terms, and for the completion of the required 420 hours.

Your Career

Our graduates have attained a variety of arts administration and cultural management positions in such organizations as Mississauga Arts Council, CARFAC Ontario, Theatre Ontario, ImagiNATIVE Film & Media Arts Festival, Canadian Film Centre, Soulpepper, Theatre Passe Muraille, Canadian Opera Company, Toronto Symphony Orchestra, Toronto International Film Festival and Toronto Dance Theatre.

How to apply

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For information on funding, please use the following link:





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Recipient: Humber College Institute of Technology and Advanced Learning

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