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Course content

Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills needed to create powerful, effective copy for all forms of printed advertising, radio and television commercials, and interactive media.

We have a strong community of program alumni who help new graduates network, as well as faculty who are active in the industry and bring extensive experience to their classrooms.

If you enjoy writing, working in a high-energy, high-intensity environment and collaborating with other creative minds, copywriting is an ideal choice.

Applicants are accepted from all types of undergraduate degree majors and advanced college diploma programs. A major in English, art or marketing is not required to be accepted into the program. Some of the finest graduates have undergraduate degrees in the social arts, humanities or the sciences.

If you define yourself as creative, but can’t draw, this program is most likely for you.

Modules

Semester 1

• COPY 5001: Copywriting
• COPY 5003: Computer Skills for Copywriters 1
• COPY 5005: Strategy
• COPY 5006: Portfolio 101
• COPY 5007: Art Direction Elements for Writers 1
• COPY 5008: Writing for the Web 1
• COPY 5011: Writing for Social Media 1

Semester 2

• COPY 5501: Art Direction Elements for Writers 2
• COPY 5502: Computer Skills for Copywriters 2
• COPY 5503: Portfolio Intensive Concept
• COPY 5504: Portfolio Intensive Strategy
• COPY 5506: Writing for the Web 2
• COPY 5507: Writing for Social Media 2
• WORK 5510: Field Placement

Work Placement

Your two-month unpaid work placement can take place as early as May or as late as July. Our faculty will work with you to help you find a suitable placement.

Your Career

The average North American is exposed to close to 3,000 advertisements each day yet recalls only 12. To write memorable ads as a writer and conceptual thinker in the creative department of an advertising agency, you need specialized training in advertising copywriting.

Our graduates find positions at local and multinational advertising agencies, as well as direct response, pharmaceutical and digital agencies. Some of our graduates pursue in-house writing opportunities with large corporations or with municipal or provincial governments, while others eventually go into business for themselves, enjoying the flexibility and variety of working as freelance or contract copywriters.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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