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Course content

The Humber Advertising – Account Management graduate certificate program will train you to manage the creative process for the benefit of clients at advertising agencies. Graduates will have the skills to work in either a client or agency team – in for-profit, not-for-profit and/or government marketing teams. The content is primarily directed at advertising agencies’ account manager roles but also adapts well to other communication – or design-based companies. Skills learned can apply to running your own company or working with in-house creative/marketing communications departments in any size organization.

This unique program prepares account managers for the advertising industry by exploring a balance of skills from both the advertising side and creative side of the communication process. By incorporating both people skills and critical thinking skills, you will acquire the essential skills required to succeed in the fast-paced creative world of advertising.

Experienced faculty will assist you in developing your writing and analytical skills. Graduates will be an asset in three key areas:
• Client Relationships – through a deep understanding of the client, their personal and business needs; and through an ability to marshal the agency’s (particularly creative) resource in an efficient and effective manner
• Creativity – through an understanding of the creative product, the consumer and the process to get to the most powerful creative work
• Process Management – through the efficient planning and management of the creative process

You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals. Digital, storytelling and new media are integrated throughout the course curriculum. These skills are key to the successful management of creative projects from concept to completion – relating to product or service communications. This is a writing intensive program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in the complex communication horizon that exists today.


Semester 1

• AAM 5000: Introduction to Advertising
• AAM 5005: Creative Brief Development
• AAM 5010: Introduction to Creative Development
• AAM 5015: Project Management 1
• AAM 5020: Introduction to Marketing
• AAM 5025: Client/Agency Relationships

Semester 2

• AAM 5030: Strategic Brand Planning
• AAM 5035: Project Management 2
• AAM 5040: Understanding the Client's Business
• AAM 5045: Advertising Studio
• AAM 5050: Championing Creative Ideas
• AAM 5055: Communications Channel Planning
• AAM 5060: Advertising: Account Management Placement

Work Placement

The two-month unpaid work placement can start as early as May or as late as July. Faculty work with students to help them find a suitable placement opportunity.

Your Career

Graduates of this program may find employment as advertising and account managers, advertising managers, junior account managers, assistant account managers, account executives, and account liaison officers.

How to apply

Click here to apply:


For information on funding, please use the following link:





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Recipient: Humber College Institute of Technology and Advanced Learning

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