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  • Study Type

    Distance learning available

  • Subject Areas

    Business & Management

  • Start Date

    See Course

  • Course Duration

    12 months - 3 years

  • Course Type

    MSc

  • Course Fees

    13,000 CHF (Swiss Francs)

  • Last Updated

    18 October 2018

At Salford we integrate marketing theory and practice through four core modules in order to provide you with a critical understanding of marketing in both commercial and non-commercial sectors. We are approved and accredited by the Chartered Institute of Marketing (CIM), which means that as graduates you will be eligible for direct entry onto the CIM’s Professional Postgraduate Diploma, subject to you also obtaining appropriate senior marketing management experience.

This course will equip you with the latest marketing knowledge and skills needed to succeed in today’s demanding global economy.

During your time with us, you’ll examine products and services which are highly desirable to consumers, while running real-life campaigns in search and social media marketing to establish appropriate pricing and presentation. This is a research-informed programme with a highly practical slant.

On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities.

3 good reasons to study Marketing at Salford:

  • Enhance your employability with specialist and in-demand marketing skills on this CIM-approved and accredited course
  • Develop your expertise in search and social media marketing
  • Put marketing theory into real practice with an exciting Business Innovation Project

Rationale and Philosophy

The scheme has been designed to meet the aims of the online MSc in a flexible manner and can be tailored to the individual preferences of each student. The MSc requires you to complete four courses plus a final dissertation. The programme consists of the following modules:

Introductory

Not-for-credit

Induction

This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.

Stage 1

120 credits, four taught modules

Core

  • Marketing and Services Management
  • Contemporary Issues in Consumer Research
  • Search and Social Media Marketing
  • Marketing International Business: Branding, Communication and Relationships

Residential

Mandatory one-week residency held in Salford, United Kingdom, or Zürich, Swizterland.

Stage 2

60 credits, Individual dissertation

Dissertation Work

A conventional dissertation of 12,000 to 15,000 words, consisting of research question, aims and objectives, rationale for undertaking the study, literature review, research methodology, analysis of findings, conclusions and recommendations.


Visit the Online MSc Marketing page on the Robert Kennedy College website for more details!

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