Online MSc Marketing

Online University of Glasgow    Glasgow Online

Part time September MSc, Other 2.5 years part time
Business & Management (5) Communication & Media Studies (7)

FindAMasters summary

Embark on a transformative journey with the Online MSc Marketing programme offered by the prestigious Adam Smith Business School at the University of Glasgow. This CIM accredited MSc programme is designed to equip you with cutting-edge marketing skills essential for thriving in today's dynamic digital landscape. With a curriculum focusing on core areas such as Marketing Management, Consumer Behaviour, and Brand Management, alongside optional courses in Digital Marketing, UX Design, and more, you'll gain a comprehensive understanding of contemporary marketing strategies. What sets this programme apart is its 100% online delivery, allowing you to balance your studies with your professional commitments. The programme's emphasis on real-world case studies, international industry expertise, and interactive learning resources ensures a holistic learning experience. To qualify, you need a second-class undergraduate degree or relevant work experience, making it accessible to a wide range of aspiring marketers. Join this innovative programme and elevate your marketing career to new heights.

About the course

Master tomorrow’s marketing skills today

The triple-crown accredited (AACSB, AMBA and EQUIS) Adam Smith Business School at the University of Glasgow offers the CIM accredited online MSc Marketing to equip you with the skills to promote a career in today’s digital marketing environment.

Due to increasing consumers of products and services, marketing has never been in more demand than now. For marketeers seeking to future-proof their marketing skills in business, this online MSc Marketing facilitates success, through building your ability to harness the latest data-based, service-centred and digital techniques.

Start dates – January, April and

Read more about this course

Entry Requirements

You should have a second-class undergraduate degree from a recognised university or an equivalent qualification from a recognised institution.
We also welcome candidates with non-academic qualifications and backgrounds; candidates with more than three years’ work experience will be considered.

International students
Applicants must have an IELTS score of 6.5 with no less than 6.0 in any band.


 Course Content

Visit institution website

Chat to a Student Ambassador

Our student ambassadors are the best people to tell you about what studying at University of Glasgow is like.

Chat to a student now

Where will I study?

Where is University of Glasgow

Glasgow Online

At the University of Glasgow, we dream of a better world and are inspired to help others change it. The university was named as the Scottish University of the Year and 12th in the UK by the Times and Sunday Times Good University Guide 2024 along with being ranked 13th best UK university by The Guardian University Guide 2024 and ranked 76th in the World University Rankings 2024. Our online postgraduate programmes empower you to achieve your ambitions and join our world-changing community. Join an institution where ambitious people are driven to succeed. Study one of our online programmes and prepare to make your mark. Studying online means you don’t have to sacrifice your current career in order to pursue a new one. You would be able to access our interactive resources from anywhere and at any time; this includes videos, interactive quizzes and discussions – resources dedicated to helping you to learn and achieve your career goals.

Why study at Glasgow Online?

As a member of the prestigious Russell Group of leading UK universities

Join an institution where ambitious people are driven to succeed

University of Glasgow is rated as the sixth-best university for online distance learning in UK by Uswitch 2022

2

programmes

Online

programme delivery

About Glasgow Online

Online MSc Education

Ranked 1st in the UK for Education by The Times and The Sunday Times Good University Guide 2024, our Online MSc in Education is perfect for teachers, pre-PhD or -EdD students and education professionals keen to further their careers around their existing commitments. Our focus on research and high-level teaching from expert faculty will ensure you are best placed to immerse yourself in the field of Education, with specialisms adult education, assessment and pedagogy, and inclusive education.

Online MSc Marketing

Ranked 14th in the UK, 48th worldwide for International Strategic Marketing by QS Business Master’s Ranking 2023. Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc in Marketing gives you the ability to apply the latest technologies to marketing fundamentals. It explores the latest topics, from analytics to user experience (UX) marketing, brand development, marketing management and consumer behaviour. You will graduate as a candidate with skills that are in high demand for success in today’s customer-centric, hyper-digital marketing and communications world.


Main campus

University of Glasgow

Glasgow

Scotland

United Kingdom

Programmes at Glasgow Online

Featured View programme

Education - MSc (Online)

University of Glasgow Glasgow Online

The University of Glasgow’s School of Education, ranked 1 st in the UK for Education by The Times and The Sunday Times Good University Guide 2024 and 6th in the UK for Education by The Complete University Guide 2025, recognises the need for quality teachers. Read more

 Online  Part Time
View programme
Featured View programme

Online MSc Marketing

University of Glasgow Glasgow Online

The triple-crown accredited (AACSB, AMBA and EQUIS) Adam Smith Business School at the University of Glasgow offers the CIM accredited online MSc Marketing to equip you with the skills to promote a career in today’s digital marketing environment. Read more

 Online  Part Time
View programme