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Course content

Music is art, but also a cultural and economic resource. Music professionals, music producers and agents constantly have to keep up with technical innovations and successfully define themselves in the creative industries.

The part-time advanced master’s program in Music Management supports motivated students to qualify for rapidly changing national and international music markets combining theory and practice of music & media studies, economics and legal competencies.
International academic lecturers as well as music business professionals prepare the students for dynamic shifts in creative, operational and commercial requirements for the global music market.

Interactive teaching atmosphere, international excursions and intensive networking stimulate the individually specialized development of each of our students.

The program’s low-residency enables conventional students and working professionals to study while maintaining and building their careers.

The Austrian Federation of the Phonographic Industry (IFPI) supports the Music Management program by granting partial scholarships.

Selected topics from the master’s program:
- Global Music Management
- Entrepreneurship
- Music Psychology
- Project Management & Business Planning
- Strategic Music Marketing
- Musical Cultures across the Globe
- Copyright & Contract Law
- Music Economy
- Music & Media Studies
- Public Relations
- Indie Labels – Major Labels – DIY
- Music Publishing & Music Production
- Digital Distribution
- Music Industry Structures
- Concert & Artist Management

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Recipient: Danube University Krems

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