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Music: Innovation & Entrepreneurship (MA)

Course Description

Get your music-related business off the ground with our ‘JAMES’ accredited Masters programme and make the most of our industry connections with major and independent record labels.

About the programme

The rise of the ‘new artist model’ - placing emphasis on commercial autonomy by artists and practitioners within the music sector – has created the need for the development of a new music business skillset which this programme addresses. It develops business models within the music industry and uses music as a core asset in developing businesses across all the creative industries and beyond.

Taught at Glasgow’s Centre for Contemporary Arts, the programme covers the creative economy, entrepreneurship, and social media, and involves weekly contributions from a variety of expert practitioners.

You will have access to networks that will provide you with creative, intellectual and business connections. This culminates with the presentation of your business idea to potential investors, where previous funding has secured £2,000 – £30,000.

Practical experience

You will receive credit for work-related learning during the Innovative Enterprise module.

Your learning

The programme has three stages:

- Postgraduate Certificate (60 credits):
Core modules (20 credits each at SCQF 11 unless otherwise noted) include:
• Global Music Industries: Creative Economy
• Innovation & Creativity
• Research Development: Methods & Practice

- Postgraduate Diploma (120 credits):
Core modules (20 credits each at SCQF 11 unless otherwise noted) include:
• Entrepreneurship
• Social Media: Manipulation & Impact

Options (students choose one module):
• Identity, Opportunity & Exploitation (SCQF 10)
• Music, Film & Sound Aesthetics (SCQF 10)
• Professional Music Practice (SCQF 10)

- MA (180 credits):
Innovative Enterprise: Music Project (60 credits at SCQF 11) – this is a live business proposition within the current music business environment, supported by academic and industry mentors.

Our Careers Adviser says

This programme is endorsed by practitioners at the highest levels of the creative industries who recognise that it produces individuals with the skillset to make a successful living from the 21st century music industry. A business that was ‘incubated’ within the MA received start-up funding of £40,000, with others receiving smaller amounts of seed funding.

Professional accreditation

This programme is accredited by JAMES (Joint Audio Media Education Support).

Financial support

In session 2015/16 the Postgraduate Diploma element of this programme carried SAAS postgraduate loan funding for eligible students. Check http://www.saas.gov.uk for 2016/17 loan info.

Great facilities

Accreditation by Creative Skillset, the Sector Skills Council for Creative Media, has led to the creation of the UWS Creative Media Academy. Operating across our campuses and through the UWS Glasgow Creative Enterprise Cluster, the Academy offers:
• A wide range of practice-led programmes

• First-rate facilities including an £81million investment in our new campus at Ayr

• Teaching in skills which are in demand by the creative industries

Research excellence

Our vibrant research culture spans a wide range of areas, including:
• providing advice on the cultural and educational aspects of the Olympic and Commonwealth Games

• student and industry collaboration on the creation of transmedia projects that offer real research and development potential and generate new online experiences for mobile and tablet users

• practice-led research in popular music, theatre, broadcasting and the visual arts

• new media art, ethics and emerging media technologies

• collaboration with leading arts festivals and venues including CCA Glasgow and Film City Glasgow

• creative writing for fiction, film, theatre and TV, working with leading broadcasters and arts companies

• cultural policy, cultural practice and cultural economy in Scotland and Europe, from small island communities to large urban areas

• participatory arts and media practice, community regeneration and public art

• journalism, politics and media representation

• the future of journalism and social media

• independent film and new media

Visit the Music: Innovation & Entrepreneurship (MA) page on the University of the West of Scotland website for more details!

(Student Profile)

Chidozie Obi-okoye

I had a head full of ideas and a heart full of passion for success. The MA Music: Innovation and Entrepreneurship provided the practical and academic knowledge to turn my ideas into scalable businesses.


Entry Requirements

Entry requirements are either an undergraduate qualification or prior experience in music, the performing arts, art and graphic design, media, film, business or any of the creative industries although it is not confined to these areas. Overseas students must also meet UWS English language requirements.

Course Fees

Scottish/EU Students £3,400, Rest of UK Students £3,400, International Students £11,000

Email Enquiry

Recipient: University of the West of Scotland

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