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Course content

MA Music Industry Management & Promotion is designed to facilitate the commercial exploitation of music related activities and is suitable both for aspiring music business people and for music creators who wish to manage their own careers. It provides an opportunity to study the music business at postgraduate level and to get real hands-on experience of working within the industry. Students will combine their academic studies with industrial experience, including activities at the Factory 251 venue in Manchester, providing contact with significant industry figures connected with this culturally important company. The University has established good links with theatres and arts organisations across the North West including the New Continental in Preston, the Nuffield Theatre in Lancaster, hÅb in Manchester, the Blue Coat Gallery in Liverpool, and LANWest as well as other arts venues in the region. The School has in the past hosted a number of visiting artists and companies of national and international standing.

LEARNING ENVIRONMENT AND ASSESSMENT

All practical classes are delivered in the Media Factory which houses three fully equipped theatres as well as sound recording studios, film and photography studios and a range of music rehearsal rooms and seminar spaces. Lectures take place in purpose built suites which are equipped with digital projection facilities. The programme is taught by professional artists and theatre practitioners who are established leaders in their own field.

It is intrinsic to the course to engage in "real world", professional domain, industrial projects. Some of these activities are initiated by the course tutors however, as part of the curriculum, students are encouraged to identify and develop their own projects that resonate with their individual professional aspirations and career goals. Such activities provide exposure to people and organisations outside the university, hence providing the opportunity to develop extensive networks of contacts and professional relationships that may prove useful on completion of the course.

FURTHER INFORMATION

On this course you will study current practice in the music industry, both in the recording industry and in media and live events. You will consider different business models within the industry and look at the way creative products are marketed and promoted. You will engage with the key issue being confronted by the industry; the impact of new technology and the development of the digital marketplace. You will undertake research into the challenges and opportunities that have arisen as a result of rapid technological change in the creative industries.

The course will also give you the opportunity to engage with music industry practice at a professional level and in industrial context. Working on and contributing to field based commercial projects under the direction of an experienced industrial practitioner will enable you to gain hands on experience of a range of Music Industry activities and develop your practical and interpersonal skills. It will also provide a vantage point for in depth reflection on Music Industry practices and a chance to develop your own commercial, professional and industrial strategies.

One of the significant distinct advantages that distinguishes this course from others is the supported engagement in real world professional activities. On completion of the program each student will have worked on a number of projects affording them important experience of key music business activities and numerous items to add to their portfolio of professional experience.

Tutor initiated projects include the generation, release and promotion of a compilation album, and the construction, management and promotion of live music event activity at Factory251, Manchester. Additional projects and experiential learning opportunities are sourced throughout the program duration.

Visit the Music Industry Management and Promotion - MA page on the University of Central Lancashire website for more details!

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