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Course content

The public relations and media industries are constantly changing. To stay ahead of the game you must develop up-to-date multimedia communications skills and knowledge. This course explores the changing nature of the communications landscape in the 21st century and develops your professional skills and experience.

Course details

During this course you work as public relations professionals with industry partners on real-life briefs and in work-based placements. You also work with research active staff to develop reflective awareness of contemporary issues in the communications field and develop their academic skills and writing. This course is primarily taught in Teesside's purpose built digital working-environments, developing your skills in building meaningful content, which attracts an audience. This course attracts graduates from all over the world and students are offered the opportunity to build a portfolio of work, which translates globally.

What you study

We produce graduates who are confident multimedia public relations professionals, with a range of higher-level professional skills and a reflective awareness of contemporary issues in the communications field. The course focuses on new and emerging areas within the discipline, from both a practical, professional perspective and a critical, analytical point of view. We develop reflective practitioners with sophisticated transferable skills who are able take responsibility for their own future learning and development.

Course structure

Core modules

  • Digital Platforms and Production
  • Global Brands/Local Jewels
  • Launchpad: Exit to Industry
  • Masters Project: Multimedia Public Relations
  • Public Relations and Promotional Culture
  • Public Relations: Campaigns and Creativity
  • Researching Communications

Advanced practice

  • Internship

 Modules offered may vary.

Teaching

How you learn

Traditional lectures and seminars are employed, particularly around those subjects requiring a detailed, factual knowledge base. We see it as an essential component of the programme that you engage in reflective practice which informs your future personal development.

How you are assessed

Our assessment methods range from practical production tasks to traditional essay assignments. You produce a professional-level multimedia public relations campaign addressing a range of styles, genres, platforms and audiences. You produce an essay on a topic related to public relations theory. 

You write an academic essay, which helps provide a broader context for the practical work undertaken for your Final Project.

For your Final Project, you research, analyse and implement a promotional multimedia campaign for a real-life business client or undertake a self-conceived piece of independent research and produce an extended essay under the guidance of a nominated supervisor.

Employability

Career opportunities

A qualification and experience in public relations opens up a vast range of opportunities in all areas of the media and communications industries. 

Graduates have gone on to forge successful careers in public relations, social media optimisation and events management for a range of local and national companies.


Visit the Multimedia Public Relations MA page on the Teesside University website for more details!

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