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Offered in the Champagne area, the MSc Wine & Gastronomy- Marketing Savoir Faire and Terroir in a Disruptive and Digital World is a marketing-driven programme that aims to provide students with a strong food culture background levied with a solid theoretical base, enabling them to be efficient managers in a wide variety of food, wine and beverage related industries. The programme focuses on consumer and firm decision-making relative to food, spices, wine, spirits and other beverages.
The programme offers theoretical courses where academic research and advanced marketing principles are juxtaposed with real-life case studies.
Gain the WSET certifications Level 2 and 3
The Wine & Spirit Education Trust (WSET) Level
Read more about this course
Main eligibility criteria
4-year Bachelor degree (in economy, business, science, sociology, liberal arts).
Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6, etc…)
Candidates should demonstrate an interest and/passion for food and wine via certifications, membership to associations, courses, etc. Candidates should have basic marketing knowledge and some notions of business. They should demonstrate strong interpersonal skills, enjoy meeting people and having new experiences.
Candidates should be aware that they will be expected to taste a wide variety of wines and beverages – those with specific dietary restrictions should take this into consideration.
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