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Course Content

Course content

With a thriving tourism industry, Edinburgh is a great place to explore tourism marketing and gain the skills to successfully market tourism destinations and products.

With its rich history, abundance of attractions and world-famous festivals, Edinburgh is a popular destination for travellers and tourists from all over the world. Tourism-based businesses flourish here, many of them with international connections, making it an ideal place to study MSc Tourism Marketing.

This advanced degree will equip you with the knowledge you need to successfully market tourism destinations and products worldwide and contributes towards professional accreditation with the Institute of Hospitality.

See the website http://www.napier.ac.uk/en/Courses/MSc-Tourism-Marketing-Postgraduate-FullTime

What you'll learn

You’ll develop organisational and business skills that focus on the marketing aspects and implications of tourism.

Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in marketing tourism products and experiences.

You’ll learn broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

Modules

• Managing Heritage Tourism
• Tourism Marketing
• Direct and Digital Marketing
• Experience Design and Management for Tourism, Hospitality and Events
• Two options
• Research Methods
• Dissertation

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

As a tourism graduate from Edinburgh Napier University, you’ll be well placed to progress within the industry, whether your career aspirations are local or international.

Career opportunities may include:
• destination development
• cultural services management
• operations management
• public sector organisations
• retail and hospitality

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

Visit the MSc Tourism Marketing page on the Edinburgh Napier University website for more details!

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