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About the course
Why study MSc Tourism Marketing Management at BU?
- Study at one of the top-ten ranked universities in the world for tourism and hospitality
- Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing
- Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication
- Choose to complete an optional 30-week work placement to further enhance your employability
- Benefit from experiencing a new country and culture with the option to study a semester abroad
- Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice.
Entry Requirements
The normal requirements for embarking upon a postgraduate taught degree are:
A Bachelors Honours degree with 2:2 in any subject or equivalent.
If you lack the formal academic qualifications needed to enter a postgraduate or post-experience degree, there are several alternative routes to follow - some based on experience. Contact the Future Students Enquiry Team for more information: View Website
You can find details of the international qualifications we accept, and what level of study they apply to, on our entry requirements for non-UK students' page: View Website
Fees
£9,250 (UK, ROI & CI)
£15,500 (Int'l)
Placement year: £1,850
Part-time study: Fees are charged on a pro-rata basis of the full-time fee
Register your interest for this programme
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Open days
Find out what studying a BU Master's or research degree is really like at this Virtual Open Day. Join us 2pm-5pm (UK time) and get your questions answered.
Location
Online
Web
https://www.bournemouth.ac.uk/events/28-june-virtual-postgraduate-open-day
Contact
Where is Bournemouth University
Videos
Student Profile(s)
Betina Hansen
Originally from Denmark, Betina elected to study her Masters degree at BU because of our outstanding reputation in the tourism field.
Her decision to study at BU was made even easier thanks to the response that she received when she enquired about a place on her course. "I received a very warm welcome from the first time I enquired, and that hospitable attitude continued throughout my application and my time at the University," says Betina.
The friendly environment helped Betina settle in quickly, and get on with the serious business of studying for her degree, which in her own words, she has loved! "The degree is structured very logically and the academics are very knowledgeable and professional. They have provided me with different academic tools that I know I can use in practice in the future, and I have learned about different cultures and tourism in different countries thanks to the international environment that BU fosters. There are students from all over the world and the academic staff have all worked in the tourism industry and carried out research in many different countries. It has been very inspirational."
As much as Betina has enjoyed throwing herself into her studies, she recongises that it is ‘very important’ to do something away from academic life. “Whether you join a sports club, a social club, or get involved in other activities, it enriches your life, develops your social skills and helps you to meet people from other courses,” she says.
BU’s great location has also been something that Betina has taken full advantage of during her time in the UK. “It is close to the sea, near to the New Forest national park, and within easy reach of lots of interesting cities in southern England. I like outdoor activities such as running and walking and Bournemouth and the surrounding areas offer lots of cycling and walking paths.”
“As a result of the global nature of my course, I feel I am more independent than ever and have developed my personal and professional skills. Being part of such an international environment means I have made contact with people from all over the world, which I consider to be an advantage in my future career. I am confident that my Masters from BU will be of huge benefit to me in the future.”
Scholarships
For courses starting in January 2023, September 2023 and January 2024. Scholarships cannot be deferred.
The BU Sport Scholarship is available to high level sporting athletes coming to study at either undergraduate or postgraduate level at BU. The scholarship is designed to provide you with the funding you need to develop your sporting abilities and take them to the next level.
You can apply for up to £5,000 of funding and put this money towards coaching, equipment, competition entry fees, travel expenses or/or support services.
You must demonstrate excellence in your chosen sport, and be part of a Regional, National and/or International squad and compete at that level. Athletes receiving a scholarship will ideally represent BU in the BUCS programme (League and Individual), as well as themselves and/or their club at regional, national or international level. Individual athletes will also need to be competitive with top performers within the BUCS programme.
Value of Scholarship(s)
£500 to £5,000
Eligibility
You must be a high performing sportsperson and have the desire to continue to develop in the sporting arena, as well as academically
Any UK, CI, ROI or international applicant applying for a full-time postgraduate course delivered at BU
Application Procedure
Apply online by 31 August if your course starts in September and 30 November if your course starts in January.
For courses starting January 2023, September 2023 and January 2024. Scholarships cannot be deferred.
Music scholars receive free tuition and other benefits in kind, such as examination fees and assistance with buying music. This amounts to approximately £600 per year.
As part of your application, you will need to source two references. Referees can include your Director of Music, music teacher, instrumental/vocal coach, ensemble conductor etc, or any other person qualified to write about your musical abilities.
Value of Scholarship(s)
£600
Eligibility
Any UK, CI, ROI or international applicant applying for a full-time undergraduate or postgraduate course at BU
You must be able to demonstrate that you are a talented musician or vocalist, and that you have been involved in ensemble activity.
Application Procedure
Apply online by 31 August if your course starts in September and 30 November if your course starts in January. Late applications may be considered if there are funds remaining.
For courses starting in January 2023, September 2023 and January 2024. Scholarships cannot be deferred.
The Postgraduate Academic Excellence Scholarship for international students is designed to recognise outstanding academic achievement.
If you are applying for a Postgraduate Diploma, distance learning course or certain courses delivered by the Faculty of Health & Social Sciences, you will not be eligible for this award
You can receive this scholarship alongside a Sports or Music scholarship, but cannot receive any other academic award.
Value of Scholarship(s)
£2,500 (tuition fee reduction)
Eligibility
Any international applicant for a full-time taught postgraduate course or Master's by research at BU
You must have achieved a minimum of an upper second-class Honours degree (or international equivalent grades - see below), or a CPE with a merit profile
Applicants for the Graduate Diploma in Law (CPE) and Legal Practice Course (LPC) are eligible for this award.
Application Procedure
Automatically awarded.
For courses starting in January 2023, September 2023 and January 2024. Scholarships cannot be deferred.
The Academic Scholarship recognises outstanding academic achievement among our postgraduate applicants. To qualify for this award, you need to demonstrate an excellent academic profile that is relevant to your course.
You cannot receive this scholarship if you are applying for a Postgraduate Certificate, Postgraduate Diploma, distance learning course, or part-time course.
Value of Scholarship(s)
£2,000
Eligibility
- Any UK, ROI or CI student applying for a full-time taught postgraduate degree or Master's by Research at BU
- You need to have an upper second-class honours (2:1) or above from a Bachelor's degree, or CPE with merit profile
- Applicants for the Postgraduate Diploma Legal Practice (LPC) and Graduate Diploma in Law (CPE) are eligible for this award
- You can receive this scholarship alongside a Sports or Music scholarship, but cannot receive any other academic award.
Application Procedure
Automatically awarded.
A full Chevening Scholarship includes:
tuition fee waiver
travel to and from your home country
an arrival allowance
the cost of an entry clearance (visa) application
a grant for thesis or dissertation
an excess baggage allowance
a monthly personal living allowance.
Value of Scholarship(s)
A tuition fee waiver plus other allowances
Eligibility
Any international student applying for a full-time taught Master's degree at BU who is a citizen of a Chevening-eligible country at the time of application and who intends to return there at the end of the period of study
You must hold an undergraduate degree that is equivalent to at least an upper-second class Honours degree in the UK
Have achieved the minimum Chevening English language requirement - minimum IELTS (Academic) 6.5 with minimum 5.5 in each component or equivalent
Have completed at least two years' work experience before applying.
Application Procedure
The application window is usually between August and November each year for September entry in the following year.
The process of selecting Chevening Scholars takes a minimum of eight months from the application deadline to when applicants are conditionally selected for an award: https://www.chevening.org/scholarships/application-timeline/